What makes iconic spirit bottles stand out?
Whether it's Frangelico's tales of hermit monks or Jack Daniels' stories of illegal moonshining, every spirit has a defining origin myth. And, there's no better way for the brand owners to express these stories than through the tactile, interactive medium of packaging. Tasked with conceptualising and delivering standout products in this field, design agencies have to be able to master two disciplines, each with their own challenges: creating new designs and updating existing ones. I spoke with Billy Bridgeworth, Creative Director at Here Design, about the recipe for success.
