Nestlé is the first company in Vietnam to opt for SIG’s QR code closure solution “One Cap, One Code”. The aim is to appeal in particular to Gen Z consumers and to strengthen their brand loyalty via a differentiated reward programme.
NuPrint UK posed the question: does our culture impact on our understanding of design? With twelve designers in twelve countries challenged to produce a design for a can of carbonated orange drink, the NuPrint UK research sought to understand how the nationality of the designer impacted the outcome.
At BrauBeviale, Ball Corporation unveiled redesign of its entire special effects range and new temperature-reactive technology - a move the company says will further help brands capture consumer attention in a competitive market without affecting the recyclable credentials of the can.
SIG said it created the combistyle carton to address consumers’ ever-changing needs in an increasingly competitive retail environment. Featuring a distinctively shaped corner to ensure on-shelf differentiation, combistyle is described as offering added functionality and more convenience.