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Tag:

Snacks & confectionary

Design

Oct 11, 2021

Kellogg debuts new look across snacks range

The new look, created in partnership with Landor & Fitch, sets out to produce a more consistent look for the snacks portfolio and increase presence in the snacking aisles.

Elisabeth Skoda

Design

Oct 11, 2021

Moving away from beige - B&B studio rebrands Border Biscuits

B&B studio has partnered with Border Biscuits on a major rebrand of its identity and packaging design with a bold logotype, fresh colour palette and product photography.

Elisabeth Skoda

Design

Oct 11, 2021

Creating consumer engagement with personalised, co-created packaging

HP partners with Milka LEO to encourage consumers to get creative and finish the on-pack colouring.

Elisabeth Skoda

Comment

Oct 11, 2021

The rise of more sustainable Easter packaging

David Clark, Vice President, Sustainability at Amcor, discusses how confectionary brands can meet the demand for more sustainable Easter packaging.

Elisabeth Skoda

Design

Oct 11, 2021

A youthful makeover for Cailler Christmas pralines

Seymourpowell's Christmas pralines redesign features a recyclable chocolate tray and sets out to appeal to younger customers.

Elisabeth Skoda

Design

Oct 11, 2021

Packaging with a smile for doughnuts

Brand design agency StormBrands has developed the strategy and crafted a name, visual identity and packaging range design for ‘smile,’ a kids’ single-serve, packaged cake range for international baked good company, EBM.

Elisabeth Skoda

Sustainability

Oct 11, 2021

"Sustainable luxury": Robinson produce boxes for Holdsworth celebration range

Custom packaging manufacturer Robinson has partnered with luxury chocolate manufacturer Holdsworth to produce a range of recyclable celebration chocolate boxes made from recycled materials.

Elisabeth Skoda

Materials

Oct 11, 2021

On-pack games set to inspire creative play

London-based design agency Echo has developed a a range of 'Topper toys' for the SMARTIES brand made from paper and wood.

Elisabeth Skoda

Personalization

Oct 11, 2021

Engaging consumers through on-pack storytelling and co-creation

Digital print has unlocked a wide range of opportunities for packaging personalisation. Elisabeth Skoda speaks to Jose Gorbea, HP’s Global Head of Brands, Agencies and Sustainable Innovation, about how storytelling and co-creation can create unique consumer experiences.

Elisabeth Skoda

Design

Oct 11, 2021

Mask Mints: a solution for the "new normal"

Deuce Studio helps tackle the dreaded "mask breath" with a tongue in cheek vintage-inspired mint brand.

Elisabeth Skoda

Design

Oct 11, 2021

Bahlsen: Uniting tradition and modernity

We shine a spotline on the Bahlsen brand redesign that will be available in shops from summer 2021.

Elisabeth Skoda

Design

Oct 11, 2021

Reflecting flavours in pack design

Slice Design sets out to convey "tantalising flavour" of new Pure Nosh tofu chips on pack.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

New e-commerce pack for gourmet fudge sets out to make an impact

Durham Box work with STIRRD to produce e-commerce packaging that keeps products safe from damage and provides consumers with "memorable moments".

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

New Smarties packaging takes consumers to the deep sea

Nestlé is set to launch a new Smarties special edition powered by AR.

Elisabeth Skoda

Design

Oct 11, 2021

Classic German sweet brand launches new line with new design

The new design from Göttsche sets out to create a modern look that preserves the brand's essence.

Elisabeth Skoda

Design

Oct 11, 2021

A "regal" touch for Zaz's Chocopops

Slice Design creates branding and packaging for new Zaz Chocopops.

Elisabeth Skoda

Design

Oct 11, 2021

Straight Forward Design generates “big” excitement with new Skittles campaign

Global brand design agency Straight Forward Design has developed a brand and packaging identity for Mars Wrigley’s new Skittle Giants range.

Fin Slater

Design

Oct 11, 2021

Retro packaging: Opal Fruits is back

Opal Fruits will be hitting the shelves again for the first time in 22 years, thanks to a "nostalgic redesign" by London-based brand and packaging design agency Straight Forward Design.

Elisabeth Skoda

Design

Oct 11, 2021

Mars Wrigley: Insights into FMCG brand-building

How does an FMCG giant like Mars bring its brands to life for consumers? How does it respond to the challenge of tapping into the growing online market? Victoria Hattersley spoke to Richard Walzer, Head of Design, EMEA at Mars Wrigley – the corporation’s confectionery arm – to get an insight into the company’s approach to the above challenges and more.

Victoria Hattersley

Personalization

Oct 11, 2021

Where is personalisation leading us?

As consumers increasingly demand products and services tailored to their individual needs, it’s clear that the personalisation trend isn’t going away and brand owners need to respond to this. For the packaging industry, this means ever-more complex demands along the entire supply chain, as Victoria Hattersley reports.

Victoria Hattersley

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