Brand and design consultancy StormBrands, has partnered with British pet services retailer, Pets at Home, on the redesign of its Wainwright’s brand visual identity and packaging range.
B&B Studio created new brand and packaging for insect-based pet food Aardvark that moves away from the incorporation of human food cues.
Mirroring trends in many other CPG market segments, the pet food market has undergone growth and stratification in recent years, giving rise to new opportunities for packaging to add value. Bernard Meunier, CEO of Nestlé Purina PetCare EMENA, shared his story of sustainability, premiumisation and digitisation in the market with (cat owner) Tim Sykes.
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