Cartonara has presented its customisable shipping packaging in a Christmas-inspired design. As well as the option of creating a shipping box with a personal greeting for the recipient, the box also includes another surprise: When scanning the printed QR code with a mobile phone, Christmas songs are played.
Packaging materials and solutions provider BillerudKorsnäs has introduced Xpression E-Com - a paper quality specially designed for e-commerce bags providing a 'superior and direct substitute' for single-use plastic mailing bags and other solutions.
Mirroring trends in many other CPG market segments, the pet food market has undergone growth and stratification in recent years, giving rise to new opportunities for packaging to add value. Bernard Meunier, CEO of Nestlé Purina PetCare EMENA, shared his story of sustainability, premiumisation and digitisation in the market with (cat owner) Tim Sykes.
As consumers increasingly demand products and services tailored to their individual needs, it’s clear that the personalisation trend isn’t going away and brand owners need to respond to this. For the packaging industry, this means ever-more complex demands along the entire supply chain, as Victoria Hattersley reports.