Air Wick has unveiled a new visual identity for its range of scented plug-ins. Driven by a central brand vision of ‘Thriving Nature’, the new identity also acts to unify the range that was previously available in various visual representations.
The Thornton & Ross disinfectant brand has been redesigned by PB Creative.
"Brand owners need to sell something other than disposable convenience.” (Jason Foster, Replenish)
Adrian Whitefoord, founder and partner at Pemberton & Whitfoord, explores how British retail style was introduced to Japan using the medium of packaging.
We spoke with James Adkin, senior global brand manager, Unilever, to uncover the stance of a leading transnational consumer goods company on AR.
The first edition of Touchpoints magazine is set to hit desks in early April. You can make sure to be one of the first recipients of this brand-new magazine by subscribing here!
