Digital print has unlocked a wide range of opportunities for packaging personalisation. Elisabeth Skoda speaks to Jose Gorbea, HP’s Global Head of Brands, Agencies and Sustainable Innovation, about how storytelling and co-creation can create unique consumer experiences.
Amberley Labels, part of the Coveris Group, has teamed up with Sheffield sauce brand, Henderson’s Relish and lettering artist Oli Frape to produce a limited collection of 3,000 uniquely labelled bottles using a "first-of-its-kind" print process.
Aldi UK has altered six of its Easter lines to make them plastic free. As part of this, the supermarket is giving some of its Easter eggs a square-shaped bottom so they no longer need to be supported with inner plastic packaging, eliminating the need for plastic entirely.
How does an FMCG giant like Mars bring its brands to life for consumers? How does it respond to the challenge of tapping into the growing online market? Victoria Hattersley spoke to Richard Walzer, Head of Design, EMEA at Mars Wrigley – the corporation’s confectionery arm – to get an insight into the company’s approach to the above challenges and more.
As consumers increasingly demand products and services tailored to their individual needs, it’s clear that the personalisation trend isn’t going away and brand owners need to respond to this. For the packaging industry, this means ever-more complex demands along the entire supply chain, as Victoria Hattersley reports.