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Design & creative

Materials

Oct 11, 2021

Creative cardboard packaging awarded

The winners of Carton Austria Award 2021, organised by Propak, CASH Handelsmagazin and Pro Carton, include a pack for charcoal that also serves as an effective system to heat it up as well as a toothbrush pack. We take a closer look.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Design competition explores innovative applications of recycled plastics

Dow (NYSE: DOW), LOVERE, an internet environmental tech company, YCJ, a non-profit art organization, and Procter & Gamble (P&G), have announced that they will jointly organize the first "Design for Circularity” Art & Design Competition in China.

Elisabeth Skoda

Materials

Oct 11, 2021

Recyclable/recycled pack for Platinum Jubilee chocolate collection

Holdsworth's limited edition Platinum Jubilee chocolate range comes in a pack made from 100% recycled paperboard that is recyclable.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Wise Wolf packaging sets out to reduce the environmental impact of wine

Accolade has launched Wise Wolf wine in a packaging designed by Denomination, made from recycled, recyclable materials.

Elisabeth Skoda

Materials

Oct 11, 2021

A closer look at the COLOURFORM™ Inspire moulded fibre packaging range

James Cropper's COLOURFORM Inspire range sets out to illustrate the "limitless design possibilities" of molded fibre.

Elisabeth Skoda

Materials

Oct 11, 2021

Bringing metal packaging to life

Trivium Packaging has announced the winners of its Forever Canvas Challenge 2022, a competition that sets out to showcase metal packaging as a blank canvas that can be reused creatively many times.

Elisabeth Skoda

Comment

Oct 11, 2021

Ageing brands - to scrap or to revitalise?

When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?

Elisabeth Skoda

Student Submissions

Oct 11, 2021

Apulian Design - a brand identity for local Italian products

The Nest is back! In this series, we are looking at creative ideas from packaging design students. If you are a packaging design student and would like to see your own design on our website, you can submit your design here.

Elisabeth Skoda

Design

Oct 11, 2021

Packaging design from Ukraine: Pure+ by NOME agency

Following Russia's invasion of Ukraine, the Touchpoints team decided to showcase some of the packaging design work by Ukrainian companies, in solidarity with the country. First up is NOME agency's redesign for Pure+.

Elisabeth Skoda

Materials

Oct 11, 2021

From golf ball packaging to insect hotel

Finnish company Golf Coat Oy collaborated with Metsä Board to create a golf ball pack that has a second life as an insect hotel.

Elisabeth Skoda

Materials

Oct 11, 2021

Blue glass bottle gives "bold, premium" look to juice brand

Ardagh Glass Packaging's blue bottle for the Hitchcock juice collection has received a "Product Innovation in Glass" award. We take a closer look.

Elisabeth Skoda

Materials

Oct 11, 2021

Making premium packaging sustainable

What steps can be taken from a design and manufacturing perspective to convey a premium image and stay sustainable? We speak to O-I Glass's Melianthe Leeman.

Elisabeth Skoda

Comment

Oct 11, 2021

Beauty trends that will mark 2022

Quadpack takes a look at how Generation Z will set the tone for cosmetics and the beauty industry transformation.

Elisabeth Skoda

Materials

Oct 11, 2021

'Box next to Box II': Capturing the spirit of the times on paper

With their 'Box next to Box II concept, which won a Red Dot Award 2021, LEONHARD KURZ sets out to capture and give insights into current trends. We take a closer look.

Elisabeth Skoda

Sustainability

Oct 11, 2021

"Sustainable luxury": Robinson produce boxes for Holdsworth celebration range

Custom packaging manufacturer Robinson has partnered with luxury chocolate manufacturer Holdsworth to produce a range of recyclable celebration chocolate boxes made from recycled materials.

Elisabeth Skoda

Materials

Oct 11, 2021

Recyclable glamour: Cosfibel's 2021 advent calendar for Lancôme

Cosfibel has won the 2021 Formes de Luxe prize with its advent calendar for Lancôme - we take a closer look.

Elisabeth Skoda

Materials

Oct 11, 2021

On-pack games set to inspire creative play

London-based design agency Echo has developed a a range of 'Topper toys' for the SMARTIES brand made from paper and wood.

Elisabeth Skoda

Personalization

Oct 11, 2021

Engaging consumers through on-pack storytelling and co-creation

Digital print has unlocked a wide range of opportunities for packaging personalisation. Elisabeth Skoda speaks to Jose Gorbea, HP’s Global Head of Brands, Agencies and Sustainable Innovation, about how storytelling and co-creation can create unique consumer experiences.

Elisabeth Skoda

Materials

Oct 11, 2021

From KitKat packaging to origami

After switching its outer packaging from plastics to paper, Nestlé Japan has added a novel way to make use of its KitKat packaging after use. We take a closer look.

Elisabeth Skoda

Personalization

Oct 11, 2021

Talking personalisation with Deuce Studio

We take a closer look at Budweiser's Labor day campaign, devised by Deuce Studio, and speak to the company's co-founder and MD Jonny Aldrich.

Elisabeth Skoda

Comment

Oct 11, 2021

Beverage label design trend projections for 2022

Creation Reprographics shares insights on what successful beverage label design could look like in 2022 - from category-specific trends converging, to maximalist design and no-label looks.

Elisabeth Skoda

Materials

Oct 11, 2021

PIDA competition winner "challenges conventional packaging"

The winner has been chosen in BillerudKorsnäs' design competition PIDA, which encourages packaging design students to harness the potential of cartonboard packaging.

Elisabeth Skoda

Comment

Oct 11, 2021

Pentawards: Unpacking design trends with Adam Ryan

From raising awareness to important social issues, to diversity, inclusivity and sustainability: We discuss the PENTAWARDS winners and design trends with head Adam Ryan.

Elisabeth Skoda

Comment

Oct 11, 2021

A closer look at PepsiCo's "glocal" pack design strategy

We discuss design trends, localisation, smart packaging and sustainability with PepsiCo's Gianmauro Vella, Senior Design Director for Asia Pacific, the Middle East and North Africa.

Elisabeth Skoda

Design

Oct 11, 2021

Fish scale plastic, formula one themed hair care and viking themed beard products

Antalis, together with Brief Cases, has announced the winners of the ‘Smart Luxury Packaging – Cosmetics Brief’ competition in collaboration with Norwich University of the Arts, to support the packaging designers of the future.

Elisabeth Skoda

Materials

Oct 11, 2021

A closer look at Method's refillable aluminium soap bottles

Soap and cleaning products brand Method has launched a range of refillable aluminum soap bottles in a range of colours that are designed to look great on the bathroom shelf and to encourage refilling.

Elisabeth Skoda

Student Submissions

Oct 11, 2021

Stare at the real reality

In our most recent submission to the Nest, NABA student Mirta Cerioli showcases her glasses brand Focus.

Mirta Cerioli

Student Submissions

Oct 11, 2021

Røre skincare

NABA student Helena Sirianni presents her take on a new skincare brand.

Helena Sirianni

Student Submissions

Oct 11, 2021

Got Chew

In our latest Nest student submission, we look at a jerky pack that sets out to appeal to mothers and their kids.

Jay Kim

Student Submissions

Oct 11, 2021

Ella Beef Jerky

The latest submission to our Nest features a new beef jerky brand that is uniquely positioned in the marketplace.

Lawrence Carr

Student Submissions

Oct 11, 2021

Delicious Dictator

First up on our Nest page, which enables packaging design students across the world to share their work, is Jay Kim, a student at the Fashion Institute of Technology. Her Delicious Dictator is an "irreverent brand that introduces traditional North Korean food in a humorous way using actual North Korean propaganda posters."

Jay Kim

Design

Oct 11, 2021

Introducing the Nest

The Touchpoints team is pleased to announce the launch of a space where packaging design students can share and showcase their work.

Elisabeth Skoda

Design

Oct 11, 2021

A second life for packaging with kirigami

Japanese artist creates astonishing sculptures out of packaging.

Elisabeth Skoda

Comment

Oct 11, 2021

Pack design for the zero moment of truth

Software developer Foundry has been creating visual effect sequences for feature films, video-on-demand, television and commercials for nearly 30 years, and has also taken its expertise to the packaging prototyping world.

Elisabeth Skoda

Design

Oct 11, 2021

Capturing the essence of a new gin blend

Seymourpowell has launched its design work for the latest Silent Pool gin product, the Rose Expression, part of the Distiller’s new ‘Expressions Series’.

Elisabeth Skoda

Comment

Oct 11, 2021

The silent salesman on Easter: the perfect Easter egg packaging

Dr. Jennifer Simon, semiotician at Sign Salad, talks about the important role packaging can play at a time when people spend less time shopping.

Elisabeth Skoda

Design

Oct 11, 2021

Embracing the 'playful absurdities' of Hong Kong life

Design Bridge Singapore creates hyper-local craft beer brand for the Hong Kong market.

Elisabeth Skoda

Design

Oct 11, 2021

Call for creative solutions to "rethink hand sanitisation"

Design agency Bompas & Parr invites the creative community to take a new look at the sanitiser pumps now on counters across the globe.

Elisabeth Skoda

Design

Oct 11, 2021

Telling a love story through a wine gift box

The family winemakers at Chêne Bleu have created a gift box that can be personalised. Chêne Bleu’s flagship fine wines are named after Abélard and Héloïse, the French equivalent of Romeo and Juliet.

Elisabeth Skoda

Sustainability

Oct 11, 2021

100% cardboard collection for Yves Saint Laurent

In order to highlight a selection of its iconic products, Yves Saint Laurent entrusted Cosfibel with the creation of five coffrets with a very specific brief: they were to have a premium positioning and be made entirely from cardboard, including a patented chock.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

Designing an e-commerce classic

Elisabeth Skoda finds out from CEO Joanne Chan and client services director Moira Riddell how this timeless design was realised.

Elisabeth Skoda

Design

Oct 11, 2021

"Punk sanitiser" against coronavirus

Independent brewer BrewDog is now making hand sanitizer at its distillery in Aberdeenshire to address the shortages due to the coronavirus crisis.

Elisabeth Skoda

Design

Oct 11, 2021

The tomato packaging challenge

We look at a design project at the HAS University of Applied Science in s-Hertogenbosch in the Netherlands, in cooperation with Dutch snack vegetable specialist GreenCo.

Elisabeth Skoda

Comment

Oct 11, 2021

From horlogerie to perfume

From sketch to shelf – how the art of clock making inspired a perfume bottle.

Elisabeth Skoda

Design

Oct 11, 2021

Drygate releases UK’s first novel-on-a-beer-can

Drygate joins forces with Scottish crime novelist Chris Brookmyre to create an IPA you can read as you drink.

Victoria Hattersley

Design

Oct 11, 2021

Packaging with a twist

Leyton Hardwick, creative director at strategic innovation and design agency Drink Works and one of the masterminds behind the iconic Fanta spiral bottle, gives some insights into design processes and changing trends.

Elisabeth Skoda

Design

Oct 11, 2021

PB Creative collaborates with Unilever on new Rexona range

Award-winning brand design agency PB Creative has continued its collaboration with Unilever to create a new Rexona antiperspirant range for the teen market.

Elisabeth Skoda

Design

Oct 11, 2021

"Revolutionizing" the femcare category

London studio Design Bridge have partnered with start-up Callaly to create a new DTC period product brand.

Elisabeth Skoda

Materials

Oct 11, 2021

Standing out in a crowded marketplace

We spoke to Bic Bicknell, co-founder and 3d director at Brown&co, about the design challenges and opportunities of different packaging materials.

Elisabeth Skoda

Design

Oct 11, 2021

Twelve cans, twelve designs

NuPrint UK posed the question: does our culture impact on our understanding of design? With twelve designers in twelve countries challenged to produce a design for a can of carbonated orange drink, the NuPrint UK research sought to understand how the nationality of the designer impacted the outcome.

Elisabeth Skoda

Design

Oct 11, 2021

Retro packaging: Opal Fruits is back

Opal Fruits will be hitting the shelves again for the first time in 22 years, thanks to a "nostalgic redesign" by London-based brand and packaging design agency Straight Forward Design.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

Packaging designs for influencers

Aiming to provide a solution in line with the marketing dynamics of young brands, Diam Pack has launched a collection entirely dedicated to influencers.

Libby Munford

Comment

Oct 11, 2021

The value of innovating with distinctive brand assets

Steve Osborne, Partner at Osborne Pike and Will Davis, Founder at Studio Davis, talk about the importance of avoiding generic designs when it comes to seasonal confectionery.

Elisabeth Skoda

Personalization

Oct 11, 2021

Personalization, glass and sustainability

“LuxePack in Green” recognises the most sustainable packaging innovations and responsible initiatives undertaken by its exhibitors. The awards mark the culmination of LuxePack Monaco’s sustainable development session which took place on Tuesday October 1st, 2019.

Elisabeth Skoda

Design

Oct 11, 2021

A redesign for "premium slime"

Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full un-boxing experience for the direct to consumer brand.

Elisabeth Skoda

Comment

Oct 11, 2021

What’s holding back digitally printed packaging?

When all the market research of recent years is projecting market growth of between 10 and 15 percent CAGR over the coming years, with corresponding advances in market share, it may sound unnecessarily provocative to suggest that digital print in packaging has failed to fulfill expectations. The value proposition of digital print is familiar enough: the ability to go from PDF to POS in a matter of hours doesn’t just make short runs and cool customisation campaigns economical, but enables supply chain efficiencies and leaner stock management. Digitally printing a package thus caters to a swathe of key market trends and demands: from agile marketing campaigns and proliferation of SKUs to streamlining processes for faster time to market. However, in off-the-record conversations over the last couple of years, both brand owners and digital print specialists have confided a mild disappointment that some of the more idealistic predictions of digital conquest have not yet come to pass. Tim Sykes explores the barriers that may be holding back the digital tide.

Tim Sykes

Materials

Oct 11, 2021

New recyclability guidelines released for fibre-based packaging design

New guidelines – developed by Cepi, CITPA, ACE, and FEFCO – seek to give guidance for designers to ensure functionality goes hand in hand with recyclability.

Fin Slater

Comment

Oct 11, 2021

Packaging for pets

Mirroring trends in many other CPG market segments, the pet food market has undergone growth and stratification in recent years, giving rise to new opportunities for packaging to add value. Bernard Meunier, CEO of Nestlé Purina PetCare EMENA, shared his story of sustainability, premiumisation and digitisation in the market with (cat owner) Tim Sykes.

Tim Sykes

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