Digital print has unlocked a wide range of opportunities for packaging personalisation. Elisabeth Skoda speaks to Jose Gorbea, HP’s Global Head of Brands, Agencies and Sustainable Innovation, about how storytelling and co-creation can create unique consumer experiences.
Antalis, together with Brief Cases, has announced the winners of the ‘Smart Luxury Packaging – Cosmetics Brief’ competition in collaboration with Norwich University of the Arts, to support the packaging designers of the future.
First up on our Nest page, which enables packaging design students across the world to share their work, is Jay Kim, a student at the Fashion Institute of Technology. Her Delicious Dictator is an "irreverent brand that introduces traditional North Korean food in a humorous way using actual North Korean propaganda posters."
In order to highlight a selection of its iconic products, Yves Saint Laurent entrusted Cosfibel with the creation of five coffrets with a very specific brief: they were to have a premium positioning and be made entirely from cardboard, including a patented chock.
NuPrint UK posed the question: does our culture impact on our understanding of design? With twelve designers in twelve countries challenged to produce a design for a can of carbonated orange drink, the NuPrint UK research sought to understand how the nationality of the designer impacted the outcome.
“LuxePack in Green” recognises the most sustainable packaging innovations and responsible initiatives undertaken by its exhibitors. The awards mark the culmination of LuxePack Monaco’s sustainable development session which took place on Tuesday October 1st, 2019.
When all the market research of recent years is projecting market growth of between 10 and 15 percent CAGR over the coming years, with corresponding advances in market share, it may sound unnecessarily provocative to suggest that digital print in packaging has failed to fulfill expectations. The value proposition of digital print is familiar enough: the ability to go from PDF to POS in a matter of hours doesn’t just make short runs and cool customisation campaigns economical, but enables supply chain efficiencies and leaner stock management. Digitally printing a package thus caters to a swathe of key market trends and demands: from agile marketing campaigns and proliferation of SKUs to streamlining processes for faster time to market. However, in off-the-record conversations over the last couple of years, both brand owners and digital print specialists have confided a mild disappointment that some of the more idealistic predictions of digital conquest have not yet come to pass. Tim Sykes explores the barriers that may be holding back the digital tide.
Mirroring trends in many other CPG market segments, the pet food market has undergone growth and stratification in recent years, giving rise to new opportunities for packaging to add value. Bernard Meunier, CEO of Nestlé Purina PetCare EMENA, shared his story of sustainability, premiumisation and digitisation in the market with (cat owner) Tim Sykes.