Consumer experience

Comment

Feb 11, 2021

Inclusive design: adding brand value with product labelling

From enhancing the in-store shopping experience to improving day-to-day usability - Rob Ellinor, programme manager, Domino Printing Sciences, explores technologies which can make product packaging and labelling more accessible and inclusive.

Elisabeth Skoda

Smart Packaging

Feb 11, 2021

Kellogg's rolls out accessible cereal boxes

Following a successful trial, Kellogg's is permanently adding the new, "world-first" technology that enables consumers with sight loss to play back on-pack information via a smartphone.

Elisabeth Skoda

Smart Packaging

Feb 11, 2021

Toppan leverages decorative printing technologies to create attractive NFC labels

The new labels with metallic finishes maintain NFC communication performance and are designed to be visible and positioned in places that consumers can easily access.

Elisabeth Skoda

Comment

Feb 11, 2021

Taking the guesswork out of product marketing

How can the tools of neuro marketing help to dig deeper into consumers' hidden motivations?

Elisabeth Skoda

Smart Packaging

Feb 11, 2021

Keeping consumers engaged with intelligent packaging

A close-up look at how smart packaging can improve the consumer experience and how smart product platforms can help.

Elisabeth Skoda

Materials

Feb 11, 2021

A refill deodorant with a minimalist look

A closer look at Dove's recently launched refillable deodorant.

Elisabeth Skoda

Personalization

Feb 11, 2021

Bringing the consumer's voice to packaging

Collaboration enables personalisation of soup packaging with individual Valentine's Day messages.

Elisabeth Skoda

Design

Feb 11, 2021

Arcade Beauty presents contactless sample dispenser

ScentSeal® addresses the hygiene challenges that comes with using in-store testers.

Elisabeth Skoda

Smart Packaging

Feb 11, 2021

A deep dive into smart packaging with AIPIA

Delve deep into the world of smart packaging in this podcast with AIPIA.

Elisabeth Skoda

Comment

Feb 11, 2021

New consumer research highlights packaging frustrations and delights

We take a closer look at a recently published white paper from Essentra Tapes that explores how attitudes to packaging and its functionality have changed over the past seven years.

Elisabeth Skoda

Comment

Feb 11, 2021

Making single-serve packs more user-friendly

We find out how V-Shapes sets out to reduce consumer frustration when it comes to single-serve packaging.

Elisabeth Skoda

Comment

Feb 11, 2021

Unknown friends of the Tidyman

A close look on the waste management and recycling communication on packaging.

Elisabeth Skoda

Smart Packaging

Jan 23, 2020

The Reuse Revolution Part 2: MIWA

"It's about making consumers part of the journey." (Mirek Lizec , MIWA)

Victoria Hattersley

E-Commerce

Jan 23, 2020

The Reuse Revolution Part 1: Replenish

"Brand owners need to sell something other than disposable convenience.” (Jason Foster, Replenish)

Victoria Hattersley

Design

Jan 23, 2020

Drygate releases UK’s first novel-on-a-beer-can

Drygate joins forces with Scottish crime novelist Chris Brookmyre to create an IPA you can read as you drink.

Victoria Hattersley

Design

Feb 11, 2021

Packaging with a twist

Leyton Hardwick, creative director at strategic innovation and design agency Drink Works and one of the masterminds behind the iconic Fanta spiral bottle, gives some insights into design processes and changing trends.

Elisabeth Skoda

Design

Feb 11, 2021

"Revolutionizing" the femcare category

London studio Design Bridge have partnered with start-up Callaly to create a new DTC period product brand.

Elisabeth Skoda

Comment

Feb 11, 2021

Combining Japanese and British/European style

Adrian Whitefoord, founder and partner at Pemberton & Whitfoord, explores how British retail style was introduced to Japan using the medium of packaging.

Elisabeth Skoda

Design

Feb 11, 2021

Investing in the 'experience' element

Luxury packaging firm Delta Global has helped global fashion retailers Net-a-Porter create a brand of luxury Christmas crackers to reward its most loyal customers.

Elisabeth Skoda

E-Commerce

Feb 11, 2021

Circularity and the cardboard box

Angelika Christ, Fefco’s Secretary General, talks about the circular economy potential of the humble cardboard box and gives advice on how to optimally dispose of it.

Elisabeth Skoda

Personalization

Jan 23, 2020

Smart inks and coatings

Following the ever-excellent, annual AIPIA World Congress exploring the high-tech world of active and intelligent packaging, we take a look at the opportunities brought by smart materials.

Tim Sykes

Materials

Mar 11, 2020

New recyclability guidelines released for fibre-based packaging design

New guidelines – developed by Cepi, CITPA, ACE, and FEFCO – seek to give guidance for designers to ensure functionality goes hand in hand with recyclability.

Fin Slater

E-Commerce

Feb 11, 2021

BillerudKorsnäs launches Xpression E-Com

Packaging materials and solutions provider BillerudKorsnäs has introduced Xpression E-Com - a paper quality specially designed for e-commerce bags providing a 'superior and direct substitute' for single-use plastic mailing bags and other solutions.

Elisabeth Skoda

Design

Feb 11, 2021

SIG launches new combistyle carton

SIG said it created the combistyle carton to address consumers’ ever-changing needs in an increasingly competitive retail environment. Featuring a distinctively shaped corner to ensure on-shelf differentiation, combistyle is described as offering added functionality and more convenience.

Elisabeth Skoda

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Tag:

Consumer experience

Comment

Inclusive design: adding brand value with product labelling

Smart Packaging

Kellogg's rolls out accessible cereal boxes

Smart Packaging

Toppan leverages decorative printing technologies to create attractive NFC labels

Comment

Taking the guesswork out of product marketing

Smart Packaging

Keeping consumers engaged with intelligent packaging

Materials

A refill deodorant with a minimalist look

Personalization

Bringing the consumer's voice to packaging

Design

Arcade Beauty presents contactless sample dispenser

Smart Packaging

A deep dive into smart packaging with AIPIA

Comment

New consumer research highlights packaging frustrations and delights

Comment

Making single-serve packs more user-friendly

Comment

Unknown friends of the Tidyman

Smart Packaging

The Reuse Revolution Part 2: MIWA

E-Commerce

The Reuse Revolution Part 1: Replenish

Design

Drygate releases UK’s first novel-on-a-beer-can

Design

Packaging with a twist

Design

"Revolutionizing" the femcare category

Comment

Combining Japanese and British/European style

Design

Investing in the 'experience' element

E-Commerce

Circularity and the cardboard box

Personalization

Smart inks and coatings

Materials

New recyclability guidelines released for fibre-based packaging design

E-Commerce

BillerudKorsnäs launches Xpression E-Com

Design

SIG launches new combistyle carton

Subscribe to Touchpoints

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MPU