How can the tools of neuro marketing help to dig deeper into consumers' hidden motivations?
A close-up look at how smart packaging can improve the consumer experience and how smart product platforms can help.
A closer look at Dove's recently launched refillable deodorant.
Collaboration enables personalisation of soup packaging with individual Valentine's Day messages.
ScentSeal® addresses the hygiene challenges that comes with using in-store testers.
Delve deep into the world of smart packaging in this podcast with AIPIA.
We take a closer look at a recently published white paper from Essentra Tapes that explores how attitudes to packaging and its functionality have changed over the past seven years.
We find out how V-Shapes sets out to reduce consumer frustration when it comes to single-serve packaging.
A close look on the waste management and recycling communication on packaging.
"It's about making consumers part of the journey." (Mirek Lizec , MIWA)
"Brand owners need to sell something other than disposable convenience.” (Jason Foster, Replenish)
Drygate joins forces with Scottish crime novelist Chris Brookmyre to create an IPA you can read as you drink.
Leyton Hardwick, creative director at strategic innovation and design agency Drink Works and one of the masterminds behind the iconic Fanta spiral bottle, gives some insights into design processes and changing trends.
London studio Design Bridge have partnered with start-up Callaly to create a new DTC period product brand.
Adrian Whitefoord, founder and partner at Pemberton & Whitfoord, explores how British retail style was introduced to Japan using the medium of packaging.
Luxury packaging firm Delta Global has helped global fashion retailers Net-a-Porter create a brand of luxury Christmas crackers to reward its most loyal customers.
Angelika Christ, Fefco’s Secretary General, talks about the circular economy potential of the humble cardboard box and gives advice on how to optimally dispose of it.
Following the ever-excellent, annual AIPIA World Congress exploring the high-tech world of active and intelligent packaging, we take a look at the opportunities brought by smart materials.
New guidelines – developed by Cepi, CITPA, ACE, and FEFCO – seek to give guidance for designers to ensure functionality goes hand in hand with recyclability.
Packaging materials and solutions provider BillerudKorsnäs has introduced Xpression E-Com - a paper quality specially designed for e-commerce bags providing a 'superior and direct substitute' for single-use plastic mailing bags and other solutions.
SIG said it created the combistyle carton to address consumers’ ever-changing needs in an increasingly competitive retail environment. Featuring a distinctively shaped corner to ensure on-shelf differentiation, combistyle is described as offering added functionality and more convenience.
The first edition of Touchpoints magazine is set to hit desks in early April. You can make sure to be one of the first recipients of this brand-new magazine by subscribing here!
