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Tag:

chilled drinks

Smart Packaging

Oct 11, 2021

Leveraging connected packaging for brand communication

Swiss milk processor, Emmi alongside Tetra Pak has partnered with creative technology studio, Appetite Creative, to promote the launch of two new products, Oat Milk Drink and Balance Drink, via interactive digital advertising and connected packaging. Here, Tetra Pak and Appetite Creative share their views on developments in connected packaging as well as opportunities for brands.

Elisabeth Skoda

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