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Tag:

Augmented reality

Smart Packaging

Oct 11, 2021

The future belongs to the curious

The scope of augmented reality is being explored by inquisitive minds in the industry, dedicating time and effort to research and accrue knowledge of the most valuable ways AR can be applied to the packaging sector.

Libby Munford

Smart Packaging

Oct 11, 2021

Customisable e-commerce packaging that plays Christmas songs

Cartonara has presented its customisable shipping packaging in a Christmas-inspired design. As well as the option of creating a shipping box with a personal greeting for the recipient, the box also includes another surprise: When scanning the printed QR code with a mobile phone, Christmas songs are played.

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

Unilever launches ecorefill with on-pack AR

We spoke with James Adkin, senior global brand manager, Unilever, to uncover the stance of a leading transnational consumer goods company on AR.

Libby Munford

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