The scope of augmented reality is being explored by inquisitive minds in the industry, dedicating time and effort to research and accrue knowledge of the most valuable ways AR can be applied to the packaging sector.
Cartonara has presented its customisable shipping packaging in a Christmas-inspired design. As well as the option of creating a shipping box with a personal greeting for the recipient, the box also includes another surprise: When scanning the printed QR code with a mobile phone, Christmas songs are played.
We spoke with James Adkin, senior global brand manager, Unilever, to uncover the stance of a leading transnational consumer goods company on AR.
The first edition of Touchpoints magazine is set to hit desks in early April. You can make sure to be one of the first recipients of this brand-new magazine by subscribing here!