Swiss milk processor, Emmi alongside Tetra Pak has partnered with creative technology studio, Appetite Creative, to promote the launch of two new products, Oat Milk Drink and Balance Drink, via interactive digital advertising and connected packaging. Here, Tetra Pak and Appetite Creative share their views on developments in connected packaging as well as opportunities for brands.
Avery Dennison has announced the launch of atma.io™, a new digital venture that the company says bridges physical and digital worlds.
Tetra Pak and Appetite Creative share their views on developments in connected packaging as well as opportunities for brands.
"It's about making consumers part of the journey." Part Two of our Reuse Revolution series looks at Czech-based MIWA, which has developed a smart 'Refill on the Go' concept for retail.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today