Nestlé is the first company in Vietnam to opt for SIG’s QR code closure solution “One Cap, One Code”. The aim is to appeal in particular to Gen Z consumers and to strengthen their brand loyalty via a differentiated reward programme.
We take a closer look at how NFC can help address the "multi-billion dollar problem" of wine counterfeiting and offer a personalized journey.
Following a successful trial last year, Coca-Cola European Partners (CCEP) has launched its #WhatTheFanta campaign, which aims to "bring more mystery to the soft drinks aisle."
A close-up look at how smart packaging can improve the consumer experience and how smart product platforms can help.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today