As consumers increasingly demand products and services tailored to their individual needs, it’s clear that the personalisation trend isn’t going away and brand owners need to respond to this. For the packaging industry, this means ever-more complex demands along the entire supply chain, as Victoria Hattersley reports.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today