The reusable bottle is made from recycled plastics and sets out to remind consumers of the importance of ocean conservation.
Brand and design consultancy StormBrands, has partnered with British pet services retailer, Pets at Home, on the redesign of its Wainwright’s brand visual identity and packaging range.
The new look, created in partnership with Landor & Fitch, sets out to produce a more consistent look for the snacks portfolio and increase presence in the snacking aisles.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today
Air Wick has unveiled a new visual identity for its range of scented plug-ins. Driven by a central brand vision of ‘Thriving Nature’, the new identity also acts to unify the range that was previously available in various visual representations.