There are copious ways the packaging industry is innovating toward higher levels of recyclability, from re-engineering materials to focusing on sorting and recycling technologies. But sometimes something as seemingly insignificant as a simple change to design can help save a significant area of plastic waste. Libby Munford explores the increasingly important concept of tethered closures for plastic bottle caps.
Exploring how British retail style was introduced to Japan using packaging.
Libby Munford explores the increasingly important concept of tethered closures for plastic bottle caps.
Tim Sykes explores the barriers that may be holding back the digital tide.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today