Christoph Waldau, CEO of Berndt+Partner Creality, identifies five ‘golden rules’ for communicating sustainability through packaging.
Exploring the role of Easter egg packaging during challenging times.
A close look on the waste management and recycling communication on packaging.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today