From enhancing the in-store shopping experience to improving day-to-day usability - Rob Ellinor, programme manager, Domino Printing Sciences, explores technologies which can make product packaging and labelling more accessible and inclusive.
How can the tools of neuro marketing help to dig deeper into consumers' hidden motivations?
We catch up with Pentawards' Adam Ryan to gain insights into the changing world of packaging design.
McDonald’s recently teamed up with Pearlfisher to rethink its packaging design, with a focus on aesthetic minimalism.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today