From enhancing the in-store shopping experience to improving day-to-day usability - Rob Ellinor, programme manager, Domino Printing Sciences, explores technologies which can make product packaging and labelling more accessible and inclusive.
We find out how V-Shapes sets out to reduce consumer frustration when it comes to single-serve packaging.
Rich Quelch, Global Head of Marketing, Lifestyle Packaging explores how the online retail boom has been accelerated by the COVID-19 pandemic.
Moving beyond CAD to make pack designs jump off the page online.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today