Rich Quelch, Global Head of Marketing, Lifestyle Packaging explores how the online retail boom has been accelerated by the COVID-19 pandemic.
Moving beyond CAD to make pack designs jump off the page online.
Christoph Waldau, CEO of Berndt+Partner Creality, identifies five ‘golden rules’ for communicating sustainability through packaging.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today