From raising awareness to important social issues, to diversity, inclusivity and sustainability: We discuss the PENTAWARDS winners and design trends with head Adam Ryan.
We discuss design trends, localisation, smart packaging and sustainability with PepsiCo's Gianmauro Vella, Senior Design Director for Asia Pacific, the Middle East and North Africa.
From enhancing the in-store shopping experience to improving day-to-day usability - Rob Ellinor, programme manager, Domino Printing Sciences, explores technologies which can make product packaging and labelling more accessible and inclusive.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging.Subscribe Today