Jay is a Korea/NYC based brand/packaging designer training at the Fashion Institute of Technology in New York. Her love of grocery shopping led her to dive into the world of brand and packaging design. Every box held in hand piqued her curiosity about each brand story, and now she creates her own! As a designer, she has a lighthearted but refined design aesthetic. Does this sound contradictory? At the end of her portfolio, perhaps you will think as her classmates do, that Jay’s design is elegantly playful – and always steeped in empathy. Find her website at: iamjaykim.com