Packaging Touchpoints | Elisabeth Skoda

New pancake pack design

Slice Design's pack design for Daria's Best sets out to introduce the pancakes to the UK market whilst conveying the products' traditional heritage.

Elisabeth Skoda

'Box next to Box II': Capturing the spirit of the times on paper

With their 'Box next to Box II concept, which won a Red Dot Award 2021, LEONHARD KURZ sets out to capture and give insights into current trends. We take a closer look.

Elisabeth Skoda

Brandon creates new visual identity for affordable pet care brand Bob Martin

The redesign aims to re-engage with a clearer branded position and drive further growth opportunities and broadening appeal with younger pet owners.

Elisabeth Skoda

Texen creates mascara pack for Lancôme with aesthetic of perfume bottle

Lancôme's new Lash Idôle mascara has a square, faceted and flat design with black and pink metallic décor.

Elisabeth Skoda

Visual storytelling at the point of sale

Higgins has redesigned FZ Getränke's range of non-alcoholic beverages to boost visibility on the shelf. The agency talks us through the process.

Elisabeth Skoda

Counting down to Christmas

Advent calendars enjoy continued popularity in the run-up to Christmas. We take a closer look at Sothys' advent calendar made from Metsä Board’s paperboard.

Elisabeth Skoda

New pack conveys simplicity for the male grooming market

Douglas Nocibé chose Quadpack's Regula and Regula Airless containers to combine "simplicity and sophistication."

Elisabeth Skoda

Packaging with a smile for doughnuts

Brand design agency StormBrands has developed the strategy and crafted a name, visual identity and packaging range design for ‘smile,’ a kids’ single-serve, packaged cake range for international baked good company, EBM.

Elisabeth Skoda

Design

Oct 11, 2021

Brand refresh baby care brand Zwitsal with focus on gentleness

Echo creates "joyfully soft" packaging to reflect Zwitsal’s "gentle ingredients and fragrance", a growing priority for contemporary parents.

Elisabeth Skoda

Design

Oct 11, 2021

Accessible packaging: OLAY introduces easy open lid

OLAY North America has developed a limited-edition easy to open lid prototype developed "with and for" people with disabilities and is set to share the design with the beauty industry.

Elisabeth Skoda

Sustainability

Oct 11, 2021

"Sustainable luxury": Robinson produce boxes for Holdsworth celebration range

Custom packaging manufacturer Robinson has partnered with luxury chocolate manufacturer Holdsworth to produce a range of recyclable celebration chocolate boxes made from recycled materials.

Elisabeth Skoda

Materials

Oct 11, 2021

Recyclable glamour: Cosfibel's 2021 advent calendar for Lancôme

Cosfibel has won the 2021 Formes de Luxe prize with its advent calendar for Lancôme - we take a closer look.

Elisabeth Skoda

Design

Oct 11, 2021

Demae Ramen relaunches with new look

Nissin Foods has relaunched its Demae Ramen product range with a design that the company says bridges tradition and innovation.

Elisabeth Skoda

Design

Oct 11, 2021

New Skin Sapiens skincare serum design focuses on active ingredients

Brand design agency Lewis Moberly has collaborated with Skin Sapiens to extend the brand portfolio and design for six new products.

Elisabeth Skoda

Design

Oct 11, 2021

Bringing natural wine to the mainstream

New brand Cowpunk Wines aims to give its natural wine a wide appeal with the help of a brand strategy and pack design by Denomination.

Elisabeth Skoda

Materials

Oct 11, 2021

On-pack games set to inspire creative play

London-based design agency Echo has developed a a range of 'Topper toys' for the SMARTIES brand made from paper and wood.

Elisabeth Skoda

Personalization

Oct 11, 2021

Engaging consumers through on-pack storytelling and co-creation

Digital print has unlocked a wide range of opportunities for packaging personalisation. We get HP's take on the opportunities.

Elisabeth Skoda

Materials

Oct 11, 2021

From KitKat packaging to origami

After switching its outer packaging from plastics to paper, Nestlé Japan has added a novel way to make use of its KitKat packaging after use. We take a closer look.

Elisabeth Skoda

Design

Oct 11, 2021

Brand relaunch and pack redesign for Jucee Squash

Jucee Squash has been revamped to drive re-appraisal of the Jucee brand amongst new, lapsed and existing shoppers.

Elisabeth Skoda

Personalization

Oct 11, 2021

Talking personalisation with Deuce Studio

We take a closer look at Budweiser's Labor day campaign, devised by Deuce Studio, and speak to the company's co-founder and MD Jonny Aldrich.

Elisabeth Skoda

Materials

Oct 11, 2021

A close-up look at Karlo Spoon, made from cardboard

Cardbox Packaging has developed Karlo Spoon as "smart packaging solution for dairy and convenience food" in collaboration with Greiner Packaging.

Elisabeth Skoda

Design

Oct 11, 2021

Shaking up the "often drab" food to go aisle

Rebrand for Urban Eat by Robot Food sets out to infuse excitement into the grab and go sandwich category.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Using on-pack messaging to boost recycling rates

Trials have shown that adding an on-pack prompt can lead to a "significant" rise in recycling.

Elisabeth Skoda

Comment

Oct 11, 2021

Beverage label design trend projections for 2022

Creation Reprographics shares insights on what successful beverage label design could look like in 2022.

Elisabeth Skoda

Design

Oct 11, 2021

Beer can design helps consumers to play the guitar

SingleCut craft brewery has released Notes IPA, with a can design that features guitar cords and an integrated guitar pick.

Elisabeth Skoda

Materials

Oct 11, 2021

PIDA competition winner "challenges conventional packaging"

The winner has been chosen in BillerudKorsnäs' design competition PIDA, which encourages packaging design students to harness the potential of cartonboard packaging.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

Combining circular mailing bags with circular clothing

Duo has created GreenPE mailing bags for Oliver Bonas and Re-Fashion clothes recycling initiative - we take a closer look.

Elisabeth Skoda

Comment

Oct 11, 2021

Pentawards: Unpacking design trends with Adam Ryan

From raising awareness to important social issues, to diversity, inclusivity and sustainability: We discuss the PENTAWARDS winners and design trends with head Adam Ryan.

Elisabeth Skoda

Design

Oct 11, 2021

Reflecting the beauty of La Réunion in pack design

Savanna Rums have been given a visual revamp and repositioning by Appartement 103 with the aim to give the brand a contemporary yet classic look and feel.

Elisabeth Skoda

Comment

Oct 11, 2021

A closer look at PepsiCo's "glocal" pack design strategy

We discuss design trends, localisation, smart packaging and sustainability with PepsiCo's Gianmauro Vella, Senior Design Director for Asia Pacific, the Middle East and North Africa.

Elisabeth Skoda

Design

Oct 11, 2021

New pack design opens up Halal cooked meat products beyond its roots

StormBrands presents a “bold” new strategy and visual identity for Halal cooked meats product range Najma, with the aim to open up Halal beyond its traditional roots.

Elisabeth Skoda

Materials

Oct 11, 2021

Collaboration yields "first high-end" recycled glass perfume bottle

CHANEL and Pochet Group collaborate to create recycled glass for perfume bottle that reportedly offers the same transparity and high shine as virgin material.

Elisabeth Skoda

Design

Oct 11, 2021

A whisky design inspired by Aston Martin

Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections.

Elisabeth Skoda

Comment

Oct 11, 2021

Inclusive design: adding brand value with product labelling

From enhancing the in-store shopping experience to improving day-to-day usability - Rob Ellinor, programme manager, Domino Printing Sciences, explores technologies which can make product packaging and labelling more accessible and inclusive.

Elisabeth Skoda

Design

Oct 11, 2021

Designing dairy packaging for e-commerce

Prague-based design agency Cocoon describes how they came up with a dairy product design for online supermarket Rohlík which sticks to category cues but also provides extra value.

Elisabeth Skoda

Design

Oct 11, 2021

Fish scale plastic, formula one themed hair care and viking themed beard products

Antalis, together with Brief Cases, has announced the winners of the ‘Smart Luxury Packaging – Cosmetics Brief’ competition in collaboration with Norwich University of the Arts.

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

Kellogg's rolls out accessible cereal boxes

Following successful trials, Kellogg's is permanently adding the new, "world-first" technology that enables consumers with sight loss to play back on-pack information via a smartphone.

Elisabeth Skoda

Design

Oct 11, 2021

Amberley prints "one-of-a-kind" labels for Henderson’s Relish

Amberley Labels, part of the Coveris Group, has teamed up with Sheffield sauce brand, Henderson’s Relish and lettering artist Oli Frape to produce a limited collection of 3,000 bottles.

Elisabeth Skoda

Materials

Oct 11, 2021

Apothecary bottles for craft spirits enjoy a boom

Ready-to-drink melon cherry rum tonic Wha Gwan was launched this summer in 200ml amber Winchester apothecary bottles made by Beatson Clark, following a market trend that shows no sign of abating.

Elisabeth Skoda

Materials

Oct 11, 2021

Hair fragrance with wooden caps inspired by the Mediterranean

Niche fragrance brand Carner Barcelona has launched a new collection of hair perfumes with wooden caps, inspired by Mediterranean seaside memories.

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

QR codes in closure caps helps to engage with Gen Z consumers

Nestlé is the first company in Vietnam to opt for SIG’s QR code closure solution “One Cap, One Code”. The aim is to appeal in particular to Gen Z consumers and to strengthen their brand loyalty via a differentiated reward programme.

Elisabeth Skoda

Design

Oct 11, 2021

A closer look at skincare line Le soin by Plisson

Superga Beauty developed packaging and branding for a new skincare line by Plisson, a brand with a history that dates back to 1808.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

Creating a traditional cheesemonger experience via e-commerce

The Cheese Geek's wanted for their customers to garner joy from their cheese delivery, and offer a seamless first impression through packaging.

Elisabeth Skoda

Design

Oct 11, 2021

A global, modern look for Chateau Ste. Michelle wine

Classic wine brand Chateau Ste. Michelle has been given a fresh identity to entice a broader demographic and increase global reach.

Elisabeth Skoda

Materials

Oct 11, 2021

New jars for Zentis NaturRein encourage reuse

The new, sleek jar with rounded edges was designed to fit snugly in the hand and offers a range of reuse possibilities.

Elisabeth Skoda

Design

Oct 11, 2021

Malta's iconic soft drink Kinnie goes hard

Kinnie Spritz design maintains nostalgic connection while inviting consumers to embrace the moment.

Elisabeth Skoda

Design

Oct 11, 2021

A new, re-energised look for Supradyn

Supradyn has been revitalised with a simplified architecture and navigational system across packaging designs, branding, typography, and illustrations.

Elisabeth Skoda

Design

Oct 11, 2021

Redesigning a Danish classic

Design agency Everland talks us through the rebrand for a Danish classic cold sauce brand.

Elisabeth Skoda

Design

Oct 11, 2021

Pepsi can design honours frontline workers in China

We take a closer took at Pepsi's can design that pays homage to everyday heroes in China who have been fighting at the frontline of the pandemic.

Elisabeth Skoda

Design

Oct 11, 2021

Cosmogen and Boticario reimagine perfume application

COSMOGEN and BOTICARIO move away from traditional perfume bottles for Lily Absolu Eau De Parfum Pincel.

Elisabeth Skoda

Design

Oct 11, 2021

In-pack navigation aid for patients

Faller Packaging has launched an in-pack patient information leaflet with an index that makes it easier for patients to find relevant innovation.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Arcade Beauty presents all-PE shampoo refill pouch for L’Oréal

In a first for the company, the 3D pouch was created following principles of eco design and is lighter than a plastic bottle.

Elisabeth Skoda

Design

Oct 11, 2021

Vöslauer presents artist-inspired "silver spiral" bottle

The reusable glass bottle will feature the design on a label made from recycled paper.

Elisabeth Skoda

Design

Oct 11, 2021

Kleenex® partners with Mind to launch new range of Collection Cubes

Kleenex's new Take a Moment Collection features a range of colours and designs, poetry and visual cues.

Elisabeth Skoda

Materials

Oct 11, 2021

A closer look at Method's refillable aluminium soap bottles

Soap and cleaning products brand Method has launched a range of refillable aluminum soap bottles in a range of colours.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

New "bold" redesign for pre-made meal delivery service

Tastily, a fresh, pre-made meal subscription service, has undertaken a bold rebrand and stand out in the recipe box market.

Elisabeth Skoda

Design

Oct 11, 2021

Freaks of Nature re-launches as Over The Spoon

"Playful and inclusive brand" aims to take the range from the specialist food aisle to the mainstream chiller.

Elisabeth Skoda

Design

Oct 11, 2021

Tackling the challenge of packaging long wear lipsticks

On International Kissing Day, Lumson launched a new airtight lipstick pack.

Elisabeth Skoda

Design

Oct 11, 2021

New Absolut Vodka limited-edition bottle celebrates inclusivity and diversity

Absolut Vodka and Tomorrowland have created a bottle that sets out to bring the spirit of the dancefloor into consumers' homes.

Elisabeth Skoda

Design

Oct 11, 2021

Mask Mints: a solution for the "new normal"

Deuce Studio helps tackle the dreaded "mask breath" with a tongue in cheek vintage-inspired mint brand.

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

Refillable and connectable pack for Paco Rabanne's Phantom

VPI and PUIG collaborate with Paco Rabanne to create eye-catching pack.

Elisabeth Skoda

Design

Oct 11, 2021

Rebrand for Tulip to showcase hygge credentials

Rebrand caters for changing consumer demands and helps to make the brand more "emotional" and less product-dependent.

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

Catering for the digital shift with connected packages

Toppan develops interactive packages that connect with NFC-enabled smartphones.

Elisabeth Skoda

Design

Oct 11, 2021

Deuce Studio refreshes packaging for Gr8nola

Following an earlier rebrand four years ago, Deuce Studio worked with US superfood brand Gr8nola again with the aim to add extra "taste appeal and approachability".

Elisabeth Skoda

Materials

Oct 11, 2021

Showcasing the potential of recycling paper in a luxury context

Koehler Paper talks us through a collaboration project that combines sustainability and luxury.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

Cosfibel creates e-commerce box for Scents of Wood

Cosfibel Premium designed an e-commerce pack for Scents of Wood's Plum in Cognac fragrance.

Elisabeth Skoda

Design

Oct 11, 2021

Collaboration to develop tactile-coded bottle design for visually impaired consumers

The new pack design by Domino and P&G sets out to help visually impaired consumers to identify products when in the shower or in the bath.

Elisabeth Skoda

Design

Oct 11, 2021

wagamama launches into retail with design by Brandon

Pack design for wagamama retail range sets out to make it easier for for customers to both get clear cooking instructions and add their own touch.

Elisabeth Skoda

Design

Oct 11, 2021

Texen Beauty Partner's brow gel pack boosts product performance

Texen Beauty Partners has designed a personalized standard pack with a thin, beveled brush with ergonomics that facilitate application.

Elisabeth Skoda

Sustainability

Oct 11, 2021

"Smart and sustainable" cosmetics subscription box

The box is made from recycled Eco Kraft paper and is designed to be reusable and interactive.

Elisabeth Skoda

Design

Oct 11, 2021

Bahlsen: Uniting tradition and modernity

We shine a spotline on the Bahlsen brand redesign that will be available in shops from summer 2021.

Elisabeth Skoda

Design

Oct 11, 2021

Reflecting flavours in pack design

Slice Design sets out to convey "tantalising flavour" of new Pure Nosh tofu chips on pack.

Elisabeth Skoda

Personalization

Oct 11, 2021

The pitfalls of packaging personalization

Coca-Cola's make-your-own label promotion allows customers to write short messages on custom bottles - but which phrases are allowed or conversely not allowed have raised some eyebrows.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

New e-commerce pack for gourmet fudge sets out to make an impact

Durham Box has worked with STIRRD to produce e-commerce packaging that keeps products safe from damage and provides consumers with "memorable moments".

Elisabeth Skoda

Design

Oct 11, 2021

Shelf ready packaging for MOTH

Saxon Packaging and Pentagram create "bright and bold, shelf ready packaging boxes for MOTH's UK launch.

Elisabeth Skoda

Materials

Oct 11, 2021

Eastman presents Cristal™ One recyclable resins for cosmetics

Eastman Cristal™ One is a portfolio of Resin Identification Code 1 (RIC1) resins engineered to meet the demands of thick-walled packaging for luxury cosmetics.

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

New Smarties packaging takes consumers to the deep sea

Nestlé is set to launch a new Smarties special edition powered by AR.

Elisabeth Skoda

Design

Oct 11, 2021

New European packaging strategy for Tyson Foods' Raised & Rooted

Pemberton & Whitefoord LLP has designed the packaging for frozen plant-based brand Raised & Rooted.

Elisabeth Skoda

Design

Oct 11, 2021

A contemporary remake for a Dutch classic

PB Creative reimagines Dutch brand Honig for the modern consumer.

Elisabeth Skoda

Design

Oct 11, 2021

Classic German sweet brand launches new line with new design

The new design from Göttsche sets out to create a modern look that preserves the brand's essence.

Elisabeth Skoda

Design

Oct 11, 2021

Appartement 103 creates pack design for Modelo Pura Malta

The design for a beer created to support Mexican farmers who had their livelyhooodsthreatened by the COVID-19 pandemic focuses on purity, transparency and taste.

Elisabeth Skoda

Design

Oct 11, 2021

Bepanthen gets rebrand for the daily-use cosmetics market

Bepanthen has launched a new range of products for the everyday management of dry skin with new branding, packaging designs, typography and illustrations.

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

Toppan leverages decorative printing technologies to create attractive NFC labels

The new labels with metallic finishes maintain NFC communication performance and are designed to be visible and positioned in places that consumers can easily access.

Elisabeth Skoda

Design

Oct 11, 2021

Ardagh Group creates new ‘bowl’ design for Odenwald fruit sauce jars

Consumers' desire for easier access to jar drives inspires new design.

Elisabeth Skoda

Materials

Oct 11, 2021

New amber bottle for shelf appeal

Beatson Clark presents new amber bottle with a design based on pharmaceutical bottles.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Pack design incorporates carbon footprint

Brave Robot Ice Cream is publishing its carbon footprint on the packaging, responding to retailers' and consumers' demand for more transparency.

Elisabeth Skoda

Materials

Oct 11, 2021

New barrier paper allows high quality visuals

UPM Specialty Papers recently launched UPM Ascendo™ Pro – a multifunctional, fibre-based packaging solution.

Elisabeth Skoda

Design

Oct 11, 2021

Hair care design combines heritage and clean aesthetic

Magpie Studio creates brand and pack design for hair care line Khali Min that balances the company's Egyptian roots and a modern aesthetic.

Elisabeth Skoda

Design

Oct 11, 2021

Tackling the challenge of designing packs for professional kitchens

Göttsche Design develops packaging with clear design elements for B2B hot drinks brand deleev & BO.

Elisabeth Skoda

Design

Oct 11, 2021

A closer look at Diageo's Prima & Ultima Luxury Whisky Packaging

GPA Luxury discusses how the company created eight different designs for the 237 different whisky sets priced at £20,000 each.

Elisabeth Skoda

Design

Oct 11, 2021

Texen and Nocibé create new, multifunctional mascara

Brush, silicone wiper and formula work together to create positive consumer experience.

Elisabeth Skoda

Design

Oct 11, 2021

New look and plastic reduction for Optibac Probiotics packs

Brand and packaging refresh sets out to reflect the company's commitment to natural ingredients and help consumers navigate the probiotics category with more ease.

Elisabeth Skoda

Comment

Oct 11, 2021

LiquiGlide sets out to transform what's possible in packaging

We take a closer look at LiquiGlide, the technology behind Colgate's new clear PET toothpaste container.

Elisabeth Skoda

Design

Oct 11, 2021

Harnessing the "evangelical energy" of keto eaters in pack design

B&B studio reimagines keto brand FATT with bold branding and a brave new voice.

Elisabeth Skoda

Design

Oct 11, 2021

"Contemporary" pack refresh for Peperami

Peperami has unveiled a new packaging design and logo spanning its core range of products as it looks to target a wider and younger demographic.

Elisabeth Skoda

Design

Oct 11, 2021

New whisky presentation box for shelf and unboxing appeal

New pack aims to reflect the contemporary image of the whisky.

Elisabeth Skoda

Design

Oct 11, 2021

New brand identity and packaging strategy for female supplement brand

Design consultancy Pemberton & Whitefoord LLP has created a "strong yet sensitive" identity and packaging design for a range of female supplements, VITASMART™.

Elisabeth Skoda

Design

Oct 11, 2021

PB Creative partners with Kraft Heinz for a new vegan mayo range

The new design plays to vegan category code whilst aiming to evoke taste apeal and convey naturality.

Elisabeth Skoda

Smart Packaging

Oct 11, 2021

Bringing wine to life with NFC

We take a closer look at how NFC can help address the "multi-billion dollar problem" of wine counterfeiting and offer a personalized journey.

Elisabeth Skoda

Design

Oct 11, 2021

A "regal" touch for Zaz's Chocopops

Slice Design creates branding and packaging for new Zaz Chocopops.

Elisabeth Skoda