Packaging Touchpoints | Elisabeth Skoda

A closer look at Pearlfisher's design for Love Ocean

The reusable bottle is made from recycled plastics and sets out to remind consumers of the importance of ocean conservation.

Elisabeth Skoda

Pet food redesign focuses on "special relationship" between dog and owner

Brand and design consultancy StormBrands, has partnered with British pet services retailer, Pets at Home, on the redesign of its Wainwright’s brand visual identity and packaging range.

Elisabeth Skoda

Design competition explores innovative applications of recycled plastics

Dow (NYSE: DOW), LOVERE, an internet environmental tech company, YCJ, a non-profit art organization, and Procter & Gamble (P&G), have announced that they will jointly organize the first "Design for Circularity” Art & Design Competition in China.

Elisabeth Skoda

Design

Oct 11, 2021

Kellogg debuts new look across snacks range

The new look, created in partnership with Landor & Fitch, sets out to produce a more consistent look for the snacks portfolio and increase presence in the snacking aisles.

Elisabeth Skoda

Design

Oct 11, 2021

Moving away from beige - B&B studio rebrands Border Biscuits

B&B studio has partnered with Border Biscuits on a major rebrand of its identity and packaging design with a bold logotype, fresh colour palette and product photography.

Elisabeth Skoda

Design

Oct 11, 2021

Inspired by nature - Iguana energy drink

In the latest of our series of spotlighting packaging designs from Ukraine, we take a closer look at Linnikov Agency's Iguana energy drink design, which won a Silver Award at the A' Design Award & Competition.

Elisabeth Skoda

Materials

Oct 11, 2021

Framing the bottle

Metsä Board has created a pack for a non-alcoholic sparkling beverage that sets out to "visually transcend the everyday".

Elisabeth Skoda

Design

Oct 11, 2021

Focus on the flavour: New design for Morrisons' Free From range

Brand and design consultancy StormBrands has created a new design direction for UK supermarket chain Morrisons ‘Free From’ range which will roll out across more than 100 SKUs.

Elisabeth Skoda

Design

Oct 11, 2021

Natural design cues: New look for Air Wick

Air Wick has unveiled a new visual identity for its range of scented plug-ins. Driven by a central brand vision of ‘Thriving Nature’, the new identity also acts to unify the range that was previously available in various visual representations.

Elisabeth Skoda

Design

Oct 11, 2021

P&W creates "disruptive, contemporary" look for RIFCo

The redesign sets out to appeal to a younger audience looking for convenience.

Elisabeth Skoda

Materials

Oct 11, 2021

Recyclable/recycled pack for Platinum Jubilee chocolate collection

Holdsworth's limited edition Platinum Jubilee chocolate range comes in a pack made from 100% recycled paperboard that is recyclable.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Wise Wolf packaging sets out to reduce the environmental impact of wine

Accolade has launched Wise Wolf wine in a packaging designed by Denomination, made from recycled, recyclable materials.

Elisabeth Skoda

Materials

Oct 11, 2021

"Punchy" design for new mascara

L’Oréal and Texen collaborate on developing Maybelline’s Curl Bounce mascara with a "punchy" design and a textured décor evoking the mesh of a Bluetooth speaker.

Elisabeth Skoda

Design

Oct 11, 2021

A modern take on a classic: Branston gets brand refresh

Design agency This Way Up flipped the Branston logo and added a bolder colour palette for a modern look that still stays true to the brand's heritage.

Elisabeth Skoda

Design

Oct 11, 2021

Creating an emotive brand experience

British cheese brand Cathedral City has unveiled a new identity system created by BrandOpus with the aim to create more meaningful consumer experiences and strengthen its market position.

Elisabeth Skoda

Materials

Oct 11, 2021

A closer look at the COLOURFORM™ Inspire moulded fibre packaging range

James Cropper's COLOURFORM Inspire range sets out to illustrate the "limitless design possibilities" of molded fibre.

Elisabeth Skoda

Materials

Oct 11, 2021

Bringing metal packaging to life

Trivium Packaging has announced the winners of its Forever Canvas Challenge 2022, a competition that sets out to showcase metal packaging as a blank canvas that can be reused creatively many times.

Elisabeth Skoda

Design

Oct 11, 2021

Evolving the narrative around period care

Cora launches a' distinctive, inclusive and emotionally relevant' new identity for its period care range, crafted by Mother Design inspired by skincare and beauty packaging 'worthy of belonging on your bathroom countertop'.

Elisabeth Skoda

Design

Oct 11, 2021

A modern take on ancient herbs

The Herbtender is a new brand creation by B&B studio, encompassing brand positioning, creative strategy, naming, brand design and packaging.

Elisabeth Skoda

Design

Oct 11, 2021

Putting the food centre stage

Brandon has worked with Biff’s on developing a retail brand identity and packaging for ‘Biff's Plant Shack’ which heroes the food and its taste, moving away from an image of 'dry, bland' vegan food.

Elisabeth Skoda

Design

Oct 11, 2021

"Respectful" design refresh for Brooklyn Brewery

Strategic branding agency Robot Food has created a global design refresh for Brooklyn Brewery with the aim to create consistency across the legacy brand’s range while retaining its "iconic" Milton Glaser-designed logo.

Elisabeth Skoda

Design

Oct 11, 2021

Beyond red, white and blue

Design Bridge creates intricate imagery for Fortnum & Mason's product range celebrating Queen Elizabeth II's Platinum Jubilee, setting out to celebrate the "woman behind the crown".

Elisabeth Skoda

Comment

Oct 11, 2021

Ageing brands - to scrap or to revitalise?

When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?

Elisabeth Skoda

Design

Oct 11, 2021

Creating consumer engagement with personalised, co-created packaging

HP partners with Milka LEO to encourage consumers to get creative and finish the on-pack colouring.

Elisabeth Skoda

Design

Oct 11, 2021

Focus on the consumer journey

Landscape has created a "vibrant and uplifting" brand identity and packaging for Cookma's new meal delivery service aimed at new parents.

Elisabeth Skoda

Comment

Oct 11, 2021

The rise of more sustainable Easter packaging

David Clark, Vice President, Sustainability at Amcor, discusses how confectionary brands can meet the demand for more sustainable Easter packaging.

Elisabeth Skoda

Design

Oct 11, 2021

Standing out on the shelf in a "sea of sameness"

Lewis Moberly has unveiled a pack design for new Lebanese food brand Biladi that sets out to appeal to modern foodies.

Elisabeth Skoda

Design

Oct 11, 2021

Gentlebrand helps revamp Sanpellegrino's CSD line

Traditional soft drinks brand San Pellegrino gets a packaging design and branding makeover - we take a closer look.

Elisabeth Skoda

Materials

Oct 11, 2021

Packaging for limited edition Easter egg focuses on recyclability

Holdsworth has teamed up with Robinson to create Easter egg packaging made from 100% post-consumer recycled paperboard described as "widely recyclable." The clear viewing window is produced from recycled water bottles.

Elisabeth Skoda

Materials

Oct 11, 2021

Shampoo and skincare refill packs offer material savings

Following L'Oréal's PCD award for its Elsève eco-refill produced by Arcade Beauty, the company announces a new 500ml 3D pouch for Kerastase.

Elisabeth Skoda

Design

Oct 11, 2021

A pack design "sweet like honey"

Belgian honey producer Quintu has teamed up with the Sweden-based design expert Stamp Works to build a new brand design that reflects the "creaminess and deliciousness" of honey.

Elisabeth Skoda

Design

Oct 11, 2021

New No7 lipstick line celebratess the 'return of smiles'

Creative agency Free The Birds has maximised the No7 brand logo on the packaging to create an impact.

Elisabeth Skoda

Design

Oct 11, 2021

Craft beer pack design inspired by history

Design Bridge's designs for Greene King's new range of contemporary beer styles were created to encourage more consumers to try craft beers.

Elisabeth Skoda

Student Submissions

Oct 11, 2021

Apulian Design - a brand identity for local Italian products

The Nest is back! In this series, we are looking at creative ideas from packaging design students. If you are a packaging design student and would like to see your own design on our website, you can submit your design here.

Elisabeth Skoda

Materials

Oct 11, 2021

L’Oréal and Texen develop range of caps made from 100% recycled PP

For Biotherm’s new skincare collection, L’Oréal chose Texen's new cap which the company says can be easily decorated and offers an aesthetic finish.

Elisabeth Skoda

Design

Oct 11, 2021

Absolut: Harmonizing vodka flavour and packaging

Absolut Vodka's new bottle design and flavour enhancements set out to harmonize the line to cater for evolving consumer preferences.

Elisabeth Skoda

Comment

Oct 11, 2021

How does packaging evolve with changing cosmetic formulas

The experts at Lumson look at make up trends and developments following the COVID-19 pandemic and present their new customisable lipstick pack, Sign.

Elisabeth Skoda

Design

Oct 11, 2021

Conveying complex flavour profiles through packaging

Belvoir Farm launches new Botanicals soda range with brand design by B&B Studios, featuring "unusual" colours for the soft drink markets and incorporating a bespoke glass structure.

Elisabeth Skoda

Design

Oct 11, 2021

Packaging design from Ukraine: Pure+ by NOME agency

Following Russia's invasion of Ukraine, the Touchpoints team decided to showcase some of the packaging design work by Ukrainian companies, in solidarity with the country. First up is NOME agency's redesign for Pure+.

Elisabeth Skoda

Design

Oct 11, 2021

New ChicP packaging takes inspiration from nature

Food brand ChicP has unveiled a new and refreshed brand identity on the occasion of its 6th birthday.

Elisabeth Skoda

Design

Oct 11, 2021

Chocolaterie Guylian presents new brand identity and design with sustainability focus

The brand refresh comes with recyclable packaging and a "100% CO2-neutral" production site.

Elisabeth Skoda

Design

Oct 11, 2021

Design refresh for Rexona across UK and US markets

Unifying the global brand through its "bold and iconic" ‘Tick’ symbol, brand design agency Echo provides a new packaging design for Rexona across the UK and US markets.

Elisabeth Skoda

Design

Oct 11, 2021

Free The Birds unites Sanofi cough brands

Creative agency Free The Birds has revelaed its latest project with global healthcare company, Sanofi - a new brand identity and packaging refresh for global cough products Mucosolvan and Bisolvon.

Elisabeth Skoda

Design

Oct 11, 2021

'Mondern, playful' rebrand for Panda Liquorice

This Way Up has rebranded Panda Liquorice, creating designs centred on 'healthier indulgence' to entice a younger audience.

Elisabeth Skoda

Materials

Oct 11, 2021

Would you eat your cereal box?

New global study reveals that consumers are open to edible packaging, showcasing the potential for the market.

Elisabeth Skoda

Materials

Oct 11, 2021

Texen launches a collection of refillable cosmetic palettes

Texen Beauty Partners is adding a range of refillable cosmetic palettes to its Be Green collection, along with a range of customizable suede pouches.

Elisabeth Skoda

Design

Oct 11, 2021

New pack for Glenfiddich Grand for Chinese New Year

A new limited edition pack by GPA Luxury for Glenfiddich Grand combines traditional Chinese New Year imagery with a nod to the whisky's Scottish provenance.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Recyclability boost for cosmetics packaging

Quadpack has announced that its QLine jar range is now available in 100% PP.

Elisabeth Skoda

Materials

Oct 11, 2021

From golf ball packaging to insect hotel

Finnish company Golf Coat Oy collaborated with Metsä Board to create a golf ball pack that has a second life as an insect hotel.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Coverpla develop refillable fragrance bottle for FiiLiT

Coverpla developed a bottle from its catalogue in a refillable version and created a different décor for the 14 different varieties in the line.

Elisabeth Skoda

Design

Oct 11, 2021

The Artisan Drinks Co launches 200ml art-deco inspired cans

The new pack moves away from the standard 150ml cans, which are traditionally used by airlines.

Elisabeth Skoda

Design

Oct 11, 2021

Conveying a new biscuit's 'melt in the mouth personality

StormBrands has continued its partnership with baked goods company, EBM with the launch of a single-serve soft baked cake within the Sooper range.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Report: Consumers would still pay more for sustainable packaging

72% of European consumers surveyed said they'd pay a little more for sustainable packaging, and on-pack claims such as “recyclable” and “less plastic” resonate the most, according to a new report from Amcor.

Elisabeth Skoda

Design

Oct 11, 2021

A fresh take on plant-based food packaging

The new brand identity and packaging for French food start-up ‘La Vie’ by Everland sets out to create a new route of communicating plant-based food by "highlighting their universal love for life".

Elisabeth Skoda

Design

Oct 11, 2021

Andy Warhol aesthetic for new limited edition facial treatment

Creative agency LOVE has designed the concept, visual identity and packaging for a limited-edition collaboration between skincare brand SK-II and The Andy Warhol Foundation.

Elisabeth Skoda

Design

Oct 11, 2021

New colour-coded pack design for Coca-Cola Flavors

Coca-Cola Flavors in the US has launched a new packaging design and is making use of drone and robot deliveries.

Elisabeth Skoda

Materials

Oct 11, 2021

Blue glass bottle gives "bold, premium" look to juice brand

Ardagh Glass Packaging's blue bottle for the Hitchcock juice collection has received a "Product Innovation in Glass" award. We take a closer look.

Elisabeth Skoda

Design

Oct 11, 2021

A festive makeover for traditional drink

Lithuanian design agency FOLK gave a holiday makeover to a popular Christmas drink, kissel, ditching the traditional powder mix and creating a new product in tin packaging.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Bondi Sands focuses on recyclability

Self-tan and suncare products specialist chooses Quadpack to package new skincare range that stays true to the brand image and is "fully recyclable."

Elisabeth Skoda

Materials

Oct 11, 2021

Replacing the traditional tin can with a reclosable option

Cargill Brazil has replaced the tin can packaging for its Elefante tomato paste with a plastic pot manufactured by Berry Superfos - a move that sets out to increase user convenience, reduce product waste and encourage reuse.

Elisabeth Skoda

Materials

Oct 11, 2021

Making premium packaging sustainable

What steps can be taken from a design and manufacturing perspective to convey a premium image and stay sustainable? We speak to O-I Glass's Melianthe Leeman.

Elisabeth Skoda

Design

Oct 11, 2021

"A layered visual world" design for new vodka soda brand

Goldling is a new brand creation by B&B studio for entrepreneur Max Dodd-Noble, encompassing brand positioning, creative strategy, naming, brand design and packaging.

Elisabeth Skoda

Design

Oct 11, 2021

Packaging design in 2022 - what can we expect?

Pentawards have launched their first trends report, which sets out to identify ten key trends that will influence global packaging design in 2022 - we take a closer look.

Elisabeth Skoda

Design

Oct 11, 2021

A youthful makeover for Cailler Christmas pralines

Seymourpowell's Christmas pralines redesign features a recyclable chocolate tray and sets out to appeal to younger customers.

Elisabeth Skoda

Design

Oct 11, 2021

A "fun and premium" look for American sweets inspired rum

Appartement 103 was chosen by German distributor Perola Fine Spirits to create Razel's, a new rum that liquifies American flavours and desserts.

Elisabeth Skoda

Comment

Oct 11, 2021

Beauty trends that will mark 2022

Quadpack takes a look at how Generation Z will set the tone for cosmetics and the beauty industry transformation.

Elisabeth Skoda

Design

Oct 11, 2021

Flower power for liqueur bottle

ST~GERMAIN® Elderflower Liqueur and fashion designer Anna Sui have presented a floral bottle tote.

Elisabeth Skoda

Design

Oct 11, 2021

A tribute to the essence of Sicily

Via Dei Mille's Ianco collection of three fragrances was developed in a minimalistic vein in tribute to the brand’s origins. Coverpla provided a turnkey pack.

Elisabeth Skoda

Design

Oct 11, 2021

From storytelling to storydrawing

Higgins Design explores the concept of illustrated storytelling, using the example of Bavarian beer brand Hacker-Pschorr.

Elisabeth Skoda

Design

Oct 11, 2021

"Wintery" pack for new limited edition yogurt

Erlebnissennerei Zillertal has launched a new yogurt flavour with a wintery pack design.

Elisabeth Skoda

Design

Oct 11, 2021

Brandon creates new lifestyle sub brand for PhD Nutrition

The agency has worked with PhD Nutrition on naming, brand design and packaging to create ‘PhD Life', broadening the brand's reach.

Elisabeth Skoda

Design

Oct 11, 2021

BellaGiada creates luxury pack for Pearse Lyons modelled on actual distillery

BellaGiada has recently created a new packaging for a limited edition single malt from Dublin-based distiller, Pearse Lyons.

Elisabeth Skoda

Materials

Oct 11, 2021

A closer look at Absolut's new limited edition bottle

The latest limited edition Absolut Vodka bottle contains 80% recycled content and features a 'sound waves' design.

Elisabeth Skoda

Design

Oct 11, 2021

New pancake pack design

Slice Design's pack design for Daria's Best sets out to introduce the pancakes to the UK market whilst conveying the products' traditional heritage.

Elisabeth Skoda

Materials

Oct 11, 2021

'Box next to Box II': Capturing the spirit of the times on paper

With their 'Box next to Box II concept, which won a Red Dot Award 2021, LEONHARD KURZ sets out to capture and give insights into current trends. We take a closer look.

Elisabeth Skoda

Design

Oct 11, 2021

Brandon creates new visual identity for affordable pet care brand Bob Martin

The redesign aims to re-engage with a clearer branded position and drive further growth opportunities and broadening appeal with younger pet owners.

Elisabeth Skoda

Design

Oct 11, 2021

Texen creates mascara pack for Lancôme with aesthetic of perfume bottle

Lancôme's new Lash Idôle mascara has a square, faceted and flat design with black and pink metallic décor.

Elisabeth Skoda

Design

Oct 11, 2021

Visual storytelling at the point of sale

Higgins has redesigned FZ Getränke's range of non-alcoholic beverages to boost visibility on the shelf. The agency talks us through the process.

Elisabeth Skoda

Design

Oct 11, 2021

Counting down to Christmas

Advent calendars enjoy continued popularity in the run-up to Christmas. We take a closer look at Sothys' advent calendar made from Metsä Board’s paperboard.

Elisabeth Skoda

Design

Oct 11, 2021

New pack conveys simplicity for the male grooming market

Douglas Nocibé chose Quadpack's Regula and Regula Airless containers to combine "simplicity and sophistication."

Elisabeth Skoda

Design

Oct 11, 2021

Packaging with a smile for doughnuts

Brand design agency StormBrands has developed the strategy and crafted a name, visual identity and packaging range design for ‘smile,’ a kids’ single-serve, packaged cake range for international baked good company, EBM.

Elisabeth Skoda

Design

Oct 11, 2021

Brand refresh baby care brand Zwitsal with focus on gentleness

Echo creates "joyfully soft" packaging to reflect Zwitsal’s "gentle ingredients and fragrance", a growing priority for contemporary parents.

Elisabeth Skoda

Design

Oct 11, 2021

Accessible packaging: OLAY introduces easy open lid

OLAY North America has developed a limited-edition easy to open lid prototype developed "with and for" people with disabilities and is set to share the design with the beauty industry.

Elisabeth Skoda

Sustainability

Oct 11, 2021

"Sustainable luxury": Robinson produce boxes for Holdsworth celebration range

Custom packaging manufacturer Robinson has partnered with luxury chocolate manufacturer Holdsworth to produce a range of recyclable celebration chocolate boxes made from recycled materials.

Elisabeth Skoda

Materials

Oct 11, 2021

Recyclable glamour: Cosfibel's 2021 advent calendar for Lancôme

Cosfibel has won the 2021 Formes de Luxe prize with its advent calendar for Lancôme - we take a closer look.

Elisabeth Skoda

Design

Oct 11, 2021

Demae Ramen relaunches with new look

Nissin Foods has relaunched its Demae Ramen product range with a design that the company says bridges tradition and innovation.

Elisabeth Skoda

Design

Oct 11, 2021

New Skin Sapiens skincare serum design focuses on active ingredients

Brand design agency Lewis Moberly has collaborated with Skin Sapiens to extend the brand portfolio and design for six new products.

Elisabeth Skoda

Design

Oct 11, 2021

Bringing natural wine to the mainstream

New brand Cowpunk Wines aims to give its natural wine a wide appeal with the help of a brand strategy and pack design by Denomination.

Elisabeth Skoda

Materials

Oct 11, 2021

On-pack games set to inspire creative play

London-based design agency Echo has developed a a range of 'Topper toys' for the SMARTIES brand made from paper and wood.

Elisabeth Skoda

Personalization

Oct 11, 2021

Engaging consumers through on-pack storytelling and co-creation

Digital print has unlocked a wide range of opportunities for packaging personalisation. We get HP's take on the opportunities.

Elisabeth Skoda

Materials

Oct 11, 2021

From KitKat packaging to origami

After switching its outer packaging from plastics to paper, Nestlé Japan has added a novel way to make use of its KitKat packaging after use. We take a closer look.

Elisabeth Skoda

Design

Oct 11, 2021

Brand relaunch and pack redesign for Jucee Squash

Jucee Squash has been revamped to drive re-appraisal of the Jucee brand amongst new, lapsed and existing shoppers.

Elisabeth Skoda

Personalization

Oct 11, 2021

Talking personalisation with Deuce Studio

We take a closer look at Budweiser's Labor day campaign, devised by Deuce Studio, and speak to the company's co-founder and MD Jonny Aldrich.

Elisabeth Skoda

Materials

Oct 11, 2021

A close-up look at Karlo Spoon, made from cardboard

Cardbox Packaging has developed Karlo Spoon as "smart packaging solution for dairy and convenience food" in collaboration with Greiner Packaging.

Elisabeth Skoda

Design

Oct 11, 2021

Shaking up the "often drab" food to go aisle

Rebrand for Urban Eat by Robot Food sets out to infuse excitement into the grab and go sandwich category.

Elisabeth Skoda

Sustainability

Oct 11, 2021

Using on-pack messaging to boost recycling rates

Trials have shown that adding an on-pack prompt can lead to a "significant" rise in recycling.

Elisabeth Skoda

Comment

Oct 11, 2021

Beverage label design trend projections for 2022

Creation Reprographics shares insights on what successful beverage label design could look like in 2022.

Elisabeth Skoda

Design

Oct 11, 2021

Beer can design helps consumers to play the guitar

SingleCut craft brewery has released Notes IPA, with a can design that features guitar cords and an integrated guitar pick.

Elisabeth Skoda

Materials

Oct 11, 2021

PIDA competition winner "challenges conventional packaging"

The winner has been chosen in BillerudKorsnäs' design competition PIDA, which encourages packaging design students to harness the potential of cartonboard packaging.

Elisabeth Skoda

E-Commerce

Oct 11, 2021

Combining circular mailing bags with circular clothing

Duo has created GreenPE mailing bags for Oliver Bonas and Re-Fashion clothes recycling initiative - we take a closer look.

Elisabeth Skoda