Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
We discuss design trends, localisation, smart packaging and sustainability with PepsiCo's Gianmauro Vella, Senior Design Director for Asia Pacific, the Middle East and North Africa.
Duo has created GreenPE mailing bags for Oliver Bonas' and Re-Fashion's clothes recycling initiative - we take a closer look.
The winning entries include an alternative chocolate selection pack, protective packaging for Argan oil, a cartonboard seal, picture frame packaging and a herb dosing mechanism.
Redesign for Marques de Casa Concha focuses on elevating label impact and enhancing each SKU region while respecting the brand’s heritage.
Rieke discusses how closures designed for e-commerce can provide a better shopper experience and also cut down on unnecessary waste and reduce packaging volume.
Absolut Vodka has announced its new bottle design which the company says marks the biggest refresh for the brand since its launch in the USA in 1979.
Carlsberg and Danish design agency EVERLAND have teamed up on a new refreshing design for the iconic Brewmasters IPA.
diptyque has chosen Bormioli Luigi's ecoBottle for its summer body spray. The lightweight bottle design features a 10% ratio of PCR content.
This Way Up design agency creates global brand for Groupe Bel's plant-based cheese range, Nurishh, with an aim to also appeal to mainstream and flexitarian audiences.
Slice Design were tasked with re-designing the Vosene shampoo brand, which was founded in 1949 and is known in the UK for remedying dandruff.
Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections.
From enhancing the in-store shopping experience to improving day-to-day usability - Rob Ellinor, programme manager, Domino Printing Sciences, explores technologies which can make product packaging and labelling more accessible and inclusive.
Prague-based design agency Cocoon describes how they came up with a dairy product design for online supermarket Rohlík which sticks to category cues but also provides extra value.
Antalis, together with Brief Cases, has announced the winners of the ‘Smart Luxury Packaging – Cosmetics Brief’ competition in collaboration with Norwich University of the Arts.
Following successful trials, Kellogg's is permanently adding the new, "world-first" technology that enables consumers with sight loss to play back on-pack information via a smartphone.
Amberley Labels, part of the Coveris Group, has teamed up with Sheffield sauce brand, Henderson’s Relish and lettering artist Oli Frape to produce a limited collection of 3,000 bottles.
Ready-to-drink melon cherry rum tonic Wha Gwan was launched this summer in 200ml amber Winchester apothecary bottles made by Beatson Clark, following a market trend that shows no sign of abating.
Niche fragrance brand Carner Barcelona has launched a new collection of hair perfumes with wooden caps, inspired by Mediterranean seaside memories.
Nestlé is the first company in Vietnam to opt for SIG’s QR code closure solution “One Cap, One Code”. The aim is to appeal in particular to Gen Z consumers and to strengthen their brand loyalty via a differentiated reward programme.
Superga Beauty developed packaging and branding for a new skincare line by Plisson, a brand with a history that dates back to 1808.
The Cheese Geek's wanted for their customers to garner joy from their cheese delivery, and offer a seamless first impression through packaging.
Classic wine brand Chateau Ste. Michelle has been given a fresh identity to entice a broader demographic and increase global reach.
The new, sleek jar with rounded edges was designed to fit snugly in the hand and offers a range of reuse possibilities.
Kinnie Spritz design maintains nostalgic connection while inviting consumers to embrace the moment.
Supradyn has been revitalised with a simplified architecture and navigational system across packaging designs, branding, typography, and illustrations.
Design agency Everland talks us through the rebrand for a Danish classic cold sauce brand.
We take a closer took at Pepsi's can design that pays homage to everyday heroes in China who have been fighting at the frontline of the pandemic.
COSMOGEN and BOTICARIO move away from traditional perfume bottles for Lily Absolu Eau De Parfum Pincel.
Faller Packaging has launched an in-pack patient information leaflet with an index that makes it easier for patients to find relevant innovation.
In a first for the company, the 3D pouch was created following principles of eco design and is lighter than a plastic bottle.
The reusable glass bottle will feature the design on a label made from recycled paper.
Kleenex's new Take a Moment Collection features a range of colours and designs, poetry and visual cues.
Soap and cleaning products brand Method has launched a range of refillable aluminum soap bottles in a range of colours.
Tastily, a fresh, pre-made meal subscription service, has undertaken a bold rebrand and stand out in the recipe box market.
"Playful and inclusive brand" aims to take the range from the specialist food aisle to the mainstream chiller.
On International Kissing Day, Lumson launched a new airtight lipstick pack.
Absolut Vodka and Tomorrowland have created a bottle that sets out to bring the spirit of the dancefloor into consumers' homes.
Deuce Studio helps tackle the dreaded "mask breath" with a tongue in cheek vintage-inspired mint brand.
VPI and PUIG collaborate with Paco Rabanne to create eye-catching pack.
Rebrand caters for changing consumer demands and helps to make the brand more "emotional" and less product-dependent.
Toppan develops interactive packages that connect with NFC-enabled smartphones.
Following an earlier rebrand four years ago, Deuce Studio worked with US superfood brand Gr8nola again with the aim to add extra "taste appeal and approachability".
Koehler Paper talks us through a collaboration project that combines sustainability and luxury.
Cosfibel Premium designed an e-commerce pack for Scents of Wood's Plum in Cognac fragrance.
The new pack design by Domino and P&G sets out to help visually impaired consumers to identify products when in the shower or in the bath.
Pack design for wagamama retail range sets out to make it easier for for customers to both get clear cooking instructions and add their own touch.
Texen Beauty Partners has designed a personalized standard pack with a thin, beveled brush with ergonomics that facilitate application.
The box is made from recycled Eco Kraft paper and is designed to be reusable and interactive.
We shine a spotline on the Bahlsen brand redesign that will be available in shops from summer 2021.
Slice Design sets out to convey "tantalising flavour" of new Pure Nosh tofu chips on pack.
Coca-Cola's make-your-own label promotion allows customers to write short messages on custom bottles - but which phrases are allowed or conversely not allowed have raised some eyebrows.
Durham Box has worked with STIRRD to produce e-commerce packaging that keeps products safe from damage and provides consumers with "memorable moments".
Saxon Packaging and Pentagram create "bright and bold, shelf ready packaging boxes for MOTH's UK launch.
Eastman Cristal™ One is a portfolio of Resin Identification Code 1 (RIC1) resins engineered to meet the demands of thick-walled packaging for luxury cosmetics.
Nestlé is set to launch a new Smarties special edition powered by AR.
Pemberton & Whitefoord LLP has designed the packaging for frozen plant-based brand Raised & Rooted.
PB Creative reimagines Dutch brand Honig for the modern consumer.
The new design from Göttsche sets out to create a modern look that preserves the brand's essence.
The design for a beer created to support Mexican farmers who had their livelyhooodsthreatened by the COVID-19 pandemic focuses on purity, transparency and taste.
Bepanthen has launched a new range of products for the everyday management of dry skin with new branding, packaging designs, typography and illustrations.
The new labels with metallic finishes maintain NFC communication performance and are designed to be visible and positioned in places that consumers can easily access.
Consumers' desire for easier access to jar drives inspires new design.
Beatson Clark presents new amber bottle with a design based on pharmaceutical bottles.
Brave Robot Ice Cream is publishing its carbon footprint on the packaging, responding to retailers' and consumers' demand for more transparency.
UPM Specialty Papers recently launched UPM Ascendo™ Pro – a multifunctional, fibre-based packaging solution.
Magpie Studio creates brand and pack design for hair care line Khali Min that balances the company's Egyptian roots and a modern aesthetic.
Göttsche Design develops packaging with clear design elements for B2B hot drinks brand deleev & BO.
GPA Luxury discusses how the company created eight different designs for the 237 different whisky sets priced at £20,000 each.
Brush, silicone wiper and formula work together to create positive consumer experience.
Brand and packaging refresh sets out to reflect the company's commitment to natural ingredients and help consumers navigate the probiotics category with more ease.
We take a closer look at LiquiGlide, the technology behind Colgate's new clear PET toothpaste container.
B&B studio reimagines keto brand FATT with bold branding and a brave new voice.
Peperami has unveiled a new packaging design and logo spanning its core range of products as it looks to target a wider and younger demographic.
New pack aims to reflect the contemporary image of the whisky.
Design consultancy Pemberton & Whitefoord LLP has created a "strong yet sensitive" identity and packaging design for a range of female supplements, VITASMART™.
The new design plays to vegan category code whilst aiming to evoke taste apeal and convey naturality.
We take a closer look at how NFC can help address the "multi-billion dollar problem" of wine counterfeiting and offer a personalized journey.
Slice Design creates branding and packaging for new Zaz Chocopops.
Following a successful trial last year, Coca-Cola European Partners (CCEP) has launched its #WhatTheFanta campaign, which aims to "bring more mystery to the soft drinks aisle."
Maison Berger's home fragrance Collection Senso is packaged in a glass bottle by Stoelzle Masnières.
The launch is based on what European customers have described as their ideal spirits bottle.
The Touchpoints team is pleased to announce the launch of a space where packaging design students can share and showcase their work.
Pearlfisher creates new visual identity for the whisky brand that sets out to reflect the culture, climate and resources of the American Northwest.
sebamed presents shower range in solid form and with new pack design.
Slice Design creates packaging refresh for Witch that features familiar colours and new iconography.
Sappi explains how its recently developed folding box boards can help to create a sense of luxury for premium cosmetics and chocolates.
B&B Studio created new brand and packaging for insect-based pet food Aardvark that moves away from the incorporation of human food cues.
German consumer rights organisation Verbraucherzentrale NRW takes a closer look at pack designs and uncovers some problems.
The Coca-Cola Company has announced a new design system for the Coca-Cola trademark.
Fearne & Rosie has revealed a bold new look for its range of reduced sugar jams and spreads for children, created by Bun Studio.
The Label Makers has recently produced a series of can labels for the launch of Slingsby Gin’s ultra-premium RTD range.
Velox’s marketing manager Merav Sheffer explains how digital decoration systems can help engage consumers with visual and tactile experiences.
How can the tools of neuro marketing help to dig deeper into consumers' hidden motivations?
The Be More Plant Box is described as a vegan gastronomic experience you can assemble yourself.
Japanese artist creates astonishing sculptures out of packaging.
Chateau La Grace Dieu des Prieurs Magnum wine has received an award in the product design category of the Red Dot Awards. We take a closer look at the bottle design.
Littlemill Testament has launched in custom-made hand blown crystal decanters from Glencairn Crystal Studio.
A close-up look at how smart packaging can improve the consumer experience and how smart product platforms can help.
A closer look at Dove's recently launched refillable deodorant.
Collaboration enables personalisation of soup packaging with individual Valentine's Day messages.
