The new yogurt with its pear and cinnamon flaour sets out to sweeten the winter with its seasonal pack design and bring a winter mountain atmosphere to consumers' homes, says Christian Kröll, managing director at Erlebnissennerei Zillertal.

The yogurt, like all products in the company's dairy portfolio, is made from hay milk - coming from cows that have mainly been fed fresh grass and hay, but no fermented fodder. It comes in a three part cup, which is recyclable and according to the company saves around 27% of plastics.

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