Design

Apr 2, 2020

The tomato packaging challenge

We look at a design project at the HAS University of Applied Science in s-Hertogenbosch in the Netherlands, in cooperation with Dutch snack vegetable specialist GreenCo.
By:
Elisabeth Skoda

Here at Touchpoints, we are keen to showcase transformative design from its early, conceptual stages to the finished product. Today, we look at a design project at the HAS University of Applied Science in s-Hertogenbosch in the Netherlands, in cooperation with Dutch snack vegetable specialist GreenCo.

The Dutch company specialises in snack vegetables. With its Tommies brand, the company aims at enabling a healthy lifestyle by making the consumption of (snack)vegetables fun and easy.

HAS students were invited to design a new pack for Tommies with the use of food safe material, optimal freshness and shelf life guarantee that should offer the possibility of air circulation. The packaging was briefed to be be different to existing packs and preferably be made from a mono-material. It shouldn't contain any plastics unless it was 100% rPET. Communication about the product should be short and clear, and it should allow as little handling as possible.

The students could pick from two options. For option A, the students had to create an alternative to the current 500 gram bucket with premium appearance, shelf appeal and product visibility made from a sustainable material.

For option B, the students were tasked to develop a packaging for GreenCo's special tomato varieties, with different taste profiles and colours. The pack should inspire category managers and buyers and showcase the new concept.

Here is what some of the students had to say:

An incredibly fun project where I was able to give my own creative twist!

(Marije Temminck)

It is super cool to be able to design and ideate something for a real company. It is even cooler when the company responds enthusiastically to all those designs!

(Bibi van de Wiel)

More challenging than expected!

(Nicole Crijns)

Working together stimulates the creative process!

(Marylou Mouthaan)

Greenco made it possible for us to show our creativity without strict rules. This way we were able to really think out of the box and come up with some amazing ideas!

(Manou Reintjens)

The results of the design project will be ready in spring - watch out for a showcase of the best designs here!

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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