200ml is the recommended serving of a mixer to 50ml of spirit and the company expects that by addressing the gap in the market the launch will create more choice for the end customer.
“Creating the perfect drink at home can be challenging. With mixers available in everything from 150ml cans to 1 litre bottles, it’s hard to know how much you should be using,” says co-founder of Artisan Drinks, Mikey Enright. “Most 150ml cans on the market are a hangover from airline demand. By choosing to create the perfect serve measure over our own ease, our 200ml cans simplify the process for shoppers. We’ve fortunately avoided the current supply chain and production issues facing many of our industry colleagues, meaning we can supply retailers almost straight away, allowing them to quickly fulfil their customers’ needs.”
Available in five variants initially, the cans will be launched in Ocado beginning of February in sixpacks, and they will also be available in 24 packs at independent retailers and Amazon. The five flavours will include Classic London Tonic, Skinny London Tonic, Pink Citrus Tonic, Amalfi Lime Tonic and Fiery Ginger Beer.
Each can will feature Artisan Drinks’ "iconic and elegant" art-deco inspired artwork, created by Co-Founder and artist, Alan Walsh.
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