Designed for pressed powders for eye shadows or other make-up, Texen Beauty Partners’ new collection consists of three palette models available in standard sizes. The design is based on a system of magnetic pans into which removable formula refills are inserted. The pans can be easily pulled out of their casing thanks to a tiny perforation on the back of the box, through which a thin metal rod is simply inserted.
Texen says that brands can use this feature for various consumption modes. The refillable and customizable palette could be sold in a box accompanied by several powder refills (blush, bronzer, foundation) or can be used for mix and match: consumers buy their empty palette and fill it themselves, choosing their favourite colours, instore or online.
This collection can be made in virgin or recycled materials, with the emphasis on organic PET derived from sugar cane waste. Organic PET is made up of recycled waste (20%) and PET virgin plastic (80%), and therefore can reduce the use of fossil fuels. In addition, it overcomes some of the technical constraints associated with the transformation phase and more closely respects the rendering of delicate colours such as white (compared to RPET-type recycled materials).
This palette model is suitable for silk-screen printing, hot stamping and digital printing, suitable for giving relief to the decor and bringing out precise details.
In addition to the printed decoration on the outside, the mirror and pressed powders can also be customized.
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