Design

Jul 7, 2021

Texen Beauty Partner's brow gel pack boosts product performance

Texen Beauty Partners has designed a personalized standard pack with a thin, beveled brush with ergonomics that facilitate application for MAKE UP FOREVER.
By:
Elisabeth Skoda

MAKE UP FOR EVER has entrusted Texen Beauty Partners with its Aqua Resist Brow Fixer brow gel. Texen offered its expertise, notably when it came to sourcing the brush, essential to the product’s makeup promise.

Texen Beauty Partners delivered this turnkey development combining a personalized standard pack and, the crucial element of this product, a thin, beveled brush that they company says was particularly demanding in terms of sourcing. Its 45° angle and the ergonomics of its cap, designed to be just the right length, allow a precise gesture to define the brows.

The five parts that make up the product are injected in various materials chosen for their efficacy and durability. Housing 5ml of product, the bottle is injected in black. The logo and shade of the product are screen printed in white.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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