Design

Jul 22, 2021

Tackling the challenge of packaging long wear lipsticks

On International Kissing Day, Lumson launched a new airtight lipstick pack.
By:
Elisabeth Skoda

Long wear lipsticks have become popular on the market, as consumers demand products with lasting colours that don't come off and also resist the constant rubbing action of face masks.

Packaging plays an essential role because, besides being aesthetically pleasing to look at and practical to use, it has to live up to the important task of maintaining the integrity of characteristics of the product it contains, so a packaging company has to combine design, functionality, and safety.

Tackling this challenge, Lumson has launched an airtight lipstick on the market: A-TX2, which was developed to preserve sensitive formulas.

The A-TX2 features a cap and base in ABS, a cup available in POM or PBT, with a standard diameter of 12.7mm. For a premium positioning A-TX2 can be metallized without losing its airtight qualities. The company also offers a variety of customization possibilities to give each product a little something "extra".

Lumson has chosen to launch its airtight AT-X2 lipstick on July 6th on International Kissing Day. A way to pay tribute to the simplest and most romantic gesture in the world.

“We like to think that International Kissing Day, #worldkissingday, also represents a moment to celebrate the beloved lipstick’s return to lips, after months of absence. Lipstick is one of the best loved make-up products in history. Certainly, the pandemic and the use of masks have very much changed beauty routines and put lipstick use on standby, but it’s only a matter of time. The news of the post-COVID-19 lipstick boom in the USA helps us to understand that a long love story exists between women and lipstick”, explains the Lumson's marketing team.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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