Stare at the real reality

In our most recent submission to the Nest, NABA student Mirta Cerioli showcases her glasses brand Focus.
Mirta Cerioli

Project Description: After analysing existing brands from a visual and marketing point of view, we students had to choose one of the five senses: sight, sound, taste, touch or smell. Afterwards, we created a new package for either an everyday product or a luxury product, that when used/interacted with has an element of ritual about it.

Design Process: I firstly worked with the marketing and design part. Then I created the visual identity of my brand Focus, also adding packaging and gadgets.

Mirta Cerioli

A Graphic Design student, constantly learning new skills and facing challenges. Actually studying Graphic Design & Art Direction with the Major in Brand Design at NABA, Nuova Accademia di Belle Arti, Milano, Italy. Instagram: @mirtacerioli
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