Design

Jun 30, 2021

Shelf ready packaging for MOTH

Saxon Packaging and Pentagram create "bright and bold, shelf ready packaging boxes for MOTH's UK launch.
By:
Elisabeth Skoda

Canned cocktail brand MOTH (Mix Of Total Happiness)  has the goal of turning any preconceived idea about canned drinks on its head. Saxon Packaging worked together with design studio Pentagram to develop  four individual packaging designs to help bring MOTH’s new products to market.

As with all retail packaging, it was essential that the packaging designs adhere to the specific packaging policies of the intended supermarket. In this instance, the intended retailer was Waitrose. It was important to deliver packaging that was not only in line with their specifications but also in line with the brands commitment to sustainable packaging.

With this in mind, the design team developed a cutter guide to enable the boxes to be made ‘2-up’ (two to a sheet) on our printing and die-cutting machines. This helped to reduce the amount of material wastage produced during the manufacturing process.

Once the individual artwork designs were finalised, each of the four SRP packs were printed using the flexo printing process on Saxon's Martin and subsequently die-cut using our Bobst Vision Cut. Each of the branded corrugated boxes incorporated a perforation, giving the SRP packs functionality in both the transit and retail environments.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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