For its recent launch, Paco Rabanne worked in close collaboration with VPI, the beauty division of Faiveley Plast Group, developing a spray through cap in the shape of a robot head, shaking up design conventions.
The cap is connected to bring new experiences to consumers. It combines a metalic look and the assembly of an NFC microchip inside the three piece robot head. When putting a smartphone near the heads, consumers can discover Phantom's world, including games and playlists.
For the Phantom 150ml bottle, VPI and PUIG have created a refillable system with a sensorial screwing-unscrewing, enabling a long product life.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!