Smart Packaging

Jul 15, 2021

Refillable and connectable pack for Paco Rabanne's Phantom

VPI and PUIG collaborate with Paco Rabanne to create eye-catching pack.
By:
Elisabeth Skoda

For its recent launch, Paco Rabanne worked in close collaboration with VPI, the beauty division of Faiveley Plast Group, developing a spray through cap in the shape of a robot head, shaking up design conventions.

The cap is connected to bring new experiences to consumers. It combines a metalic look and the assembly of an NFC microchip inside the three piece robot head. When putting a smartphone near the heads, consumers can discover Phantom's world, including games and playlists.

For the Phantom 150ml bottle, VPI and PUIG have created a refillable system with a sensorial screwing-unscrewing, enabling a long product life.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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