The box has been embellished with silver and gold foil blocking creating an intricate and unique design and is made from 100% recycled paperboard fibres and recyclable once use. The box and sleeve store the chocolates safely and can be continually used until recycled.
David Sharples, Managing Director at Holdsworth Chocolates, said:
“Holdsworth is a British owned family run business, we are proud to have produced an iconic box in celebration of the Queen’s Platinum Jubilee. The box contains a selection of our exquisite assortment of creams, truffles, pralines and caramels packaged in high-quality sustainable packaging. We are proud to be working with another local British brand to produce this fantastic product.”
To complement the foil blocking the box has a deep royal purple colour, designed to add sophistication and on-shelf appeal.
Jon Walker, NPD Director at Robinson, said:
“These beautiful boxes showcase the fantastic designs that can be created using foil blocking. Sometimes when you think of sustainability you think the design must be basic, but we pride ourselves on brands being able to still have the WOW factor and be kind to the environment at the same time. Holdsworth is a great example of a UK brand that is luxurious and sustainable.”
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!