The new product is clad in elegant packaging covered with soft touch black paper. Its inner blister is also covered with soft touchpaper.

Givenchy's 4G logo has been embossed and hot-stamped, which Pure Trade says underlines the brand's strong identity with luxury and sobriety. This packaging offers a multi-sensory consumer-experience, where sight and touch apparently anticipate the wellness of the skincare.

The new range is based on a formula derived from an unlikely source: algae. Givenchy claims to have extracted a key component from it –black sap – which it describes as a precious concentrate with “extraordinary black colour and exceptional purity.”

Alongside Givenchy, Pure Trade maintains partnerships with other fashion brands, including Dior, Guerlain, Armani, and Jean Paul Gaultier.

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