Design

Mar 19, 2020

Punchy Drinks launches new branding and flavours

Punchy Drinks, a natural fruit punch company, has relaunched with “100% plastic-free branding” and “bold” new flavours.
By:
Fin Slater

A new soft drink of refreshing cucumber, zingy yuzu and a hint of rosemary also comes as a 4% abv gin version. Likewise, the new zesty blood orange, aromatic bitters and cardamom soft drink comes as a whiskey 4% abv punch.

Punchy Drinks says that its new can is 100% plastic-free and 100% recyclable, with a paper label. In addition, 1% of all profits will apparently be donated to 1% for the Planet, a global movement inspired by bettering the environment. Retro branding looks to reflect the creative and complex flavours of the drinks, with the visuals consisting of an intricately designed window aiming to align with a positive nostalgic memory.

With millennials and Gen Z drinking less than previous generations but socialising more than ever, Punchy Drinks aims to ensure inclusivity and choice, without judgement. Each drink is vegan, gluten free, low in sugar and low in calories without any preservatives or artificial sweeteners.

Paddy Cavanagh-Butler, founder of Punchy Drinks comments: “We are hugely excited to share our new brand and flavours as we truly believe there is a real opportunity to capture the fun, enjoyment and sociability of punch while giving people the choice to drink alcohol or not.

The recent success of our crowdfunding, where the target was hit ahead of schedule, confirms the demand and desire for these products. We are offering a new generation of drinkers a new way to drink.”

Fin Slater

Writer and editor with a professional background in the creative space

fs@packagingeurope.com
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