Sustainability

May 19, 2021

Product change enables more sustainable pack design

sebamed presents shower range in solid form and new pack design.
By:
Elisabeth Skoda

German medicinal skincare brand sebamed has recently launched its "Fresh" and Wellness" shower gels as well as the limited edition mango and ginger shower bars in a solid format.

The new solid shower bars maintain the properties of the original shower gels with a pH value 5.5, which sebamed says is particularly well tolerated by the skin. Due to the solid format, it was possible to reduce packaging material and use folding boxes made from sustainably managed forests that are fully recyclable. sebamed says that the shower bars are also last longer than shower gels of the same weight. The pack design with its water colour look was designed to stand out on the shelf.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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