Oct 11, 2021

Packaging refresh for Witch Skincare

Slice Design creates packaging refresh for Witch that features familiar colours and new iconography.
Elisabeth Skoda

Witch has recently introduced four clear segments to the range to address all needs of blemish prone skin, and refreshed its packaging design, using recyclable and recycled packaging solutions, reduced packaging and biodegradable materials.

In order to create the packaging design for this iconic brand, Witch sought the help of London based packaging design studio, Slice Design. Slice were tasked with designing the packaging, creating a robust architecture that can span a wide range of products and developing exciting branding that jumps off the shelf and spreads the positive Witch message that you should embrace your individuality even with skin imperfections, “the Witch way”.

Based on a creative brief of “Mother Nature’s Best Kept Secret” Slice rooted the brand as experts in skincare who combine science with Mother Nature’s best kept secrets to tackle blemish issues at every stage of your development.

The iconic Witch brand colours were retained to ensure customer recognition with the fresh new packaging and segments were introduced onto the front of pack to help navigate the range. The packs feature new iconography to promote sustainability and explain ‘how to use’ the product for clear communication and expert advice.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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