Materials

May 3, 2022

Packaging for limited edition Easter egg focuses on recyclability

Holdsworth has teamed up with Robinson to create Easter egg packaging made from 100% post-consumer recycled paperboard described as "widely recyclable." The clear viewing window is produced from recycled UK water bottles.
By:
Elisabeth Skoda

The packaging has been printed using six colours and is completed with foil blocking; adding a "luxurious" feel to the design. As the Easter packaging was only needed in limited quantity, Robinson provided a small bespoke run for Holdsworth’s needs.

David Sharples, Managing Director at Holdsworth Chocolates said:

“Whenever we produce packaging, including for special celebrations such as Easter, we aim to make sure all the materials we use are sustainable and can be recycled.”

“Sustainable packaging is a collective goal for both Robinson and Holdsworth. Our brand was developed on a passion for creating beautiful hand-crafted chocolates, using the finest of everything, that’s why it is so important that we invest in high quality sustainable packaging that reflects our values too.”

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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