Mar 31, 2022

Packaging design from Ukraine: Pure+ by NOME agency

Following Russia's invasion of Ukraine, the Touchpoints team decided to showcase some of the packaging design work by Ukrainian companies, in solidarity with the country. First up is NOME agency's redesign for Pure+.
Elisabeth Skoda

Pure+ is Canadian brand known for its certified organic products based on Kombucha with the aim to create drinks with natural, traditional ingredients.  

Nome agency created a complete rebrand, redesigning the logo and labels for the company's product range including kombucha beverages, water kefir and kombucha-based balsamic vinegars.

To emphasise the pureness of the products, highlight kombucha and water kefir fermenting properties, NOME decided to work on playful shapes, clean fonts and a juicy colour scheme, which reflects the "splash of energy and positive emotions after tasting Pure + organic beverages." and makes it easier for the customer to distinguish the different products.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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