Pure+ is Canadian brand known for its certified organic products based on Kombucha with the aim to create drinks with natural, traditional ingredients.
Nome agency created a complete rebrand, redesigning the logo and labels for the company's product range including kombucha beverages, water kefir and kombucha-based balsamic vinegars.
To emphasise the pureness of the products, highlight kombucha and water kefir fermenting properties, NOME decided to work on playful shapes, clean fonts and a juicy colour scheme, which reflects the "splash of energy and positive emotions after tasting Pure + organic beverages." and makes it easier for the customer to distinguish the different products.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!