The box’s solid frame construction features vacuum formings at the top and base into which the bottle is held securely. The box is complemented by a slipcase which slides open to reveal the bottle, creating greater interaction with the brand and a sense of excitement and anticipation for the recipient. At the same time, this design also allows the pack to stay open on the retail shelf, with the box acting as a frame to display the bottle and create a strong visual impression.
The overall look of the pack reflects the contemporary image of the whisky, with the use of impactful orange and purple colours and a mixture of flat and fluted foil blocking for decoration. The foiling matches the details on the bottle, including matching the accent foil colour on the inside frame walls, which further enhances the opening effect as the slipcase slides back.
Particular attention was paid to the printing of the barcode for the box to avoid the white foil pigment spreading and ensure an accurate code that is easy to scan.
Equally important, the robust nature of the pack and the use of the vacuum formings provide effective protection for the bottle throughout the supply chain.
“We are delighted with the solution from Pollards, which offers a different format to traditional whisky boxes and therefore provides a point of differentiation for Creag Isle,” comments Russell Bradley of brand owner Quality Spirits International.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!