The move forms part of a wider remit for Skin Sapiens to gain presence in major retailers as well as greater distribution internationally.
Following many years in the beauty industry, entrepreneur James Jardella became inspired to create a "natural, sustainably-made" skincare brand after becoming a father. From making homemade formulations in his kitchen to launching his range in 2020, Skin Sapiens has since become part of Selfridges Bright Young Things – an emerging talent initiative for new brands– and Project Earth – a campaign which aims to champion sustainable brands.
Jardella commissioned Lewis Moberly to develop the brand identity and packaging for Skin Sapiens’ initial capsule range of skincare products, before partnering with the agency to extend the brand into facial serums. A new category with a more intensive adult focus, featuring scientifically proven active botanicals.
Mary Lewis, Creative Director, Lewis Moberly, commented: “Our challenge was to ensure a seamless fit with the existing range that has been so well received and be distinctive as a more concentrated booster range for adults. Together with the brand’s green values, we needed to communicate the unique properties of each product. Ease of navigation and shelf-standout were key.”
The pared-back design and natural palette of the core range extends to the new products. Serums; feature brightly-coloured benefit titles to aid navigation and differentiate from facial care.
The outer carton is made from 50% recycled material and on-pack messaging encourages the consumer to recycle it again after use. The glass bottle can be recycled and again, on-pack messaging encourages the consumer to separate the glass bottle and pipette dispenser, to aid recycling of the bottle.
James Jardella, founder of Skin Sapiens commented: “Creating a new skincare brand from recycled materials has been full of challenges and, along the way, we’ve had to sacrifice things like ‘the perfect colour’ in favour of something more sustainable, but throughout all we’ve been brilliantly led by the team at Lewis Moberly.”
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!