Dec 6, 2021

New pancake pack design

Sirniki are traditional, Russian cottage cheese pancakes - Slice Design's new pack design sets out to introduce the pancakes to the UK market whilst also conveying the products' traditional heritage.
Elisabeth Skoda

Slice Design were tasked with creating the packaging design for ‘Daria’s Best’ pancakes. The agency talks us through the process.

Based on a creative positioning of “Bring positive energy to your table” we created packaging design for Daria’s Best that exudes appetite appeal and highlights the positive nutritional benefits of these super soft cheese pancakes.

The final packaging design was rolled out across two flavours and three different pack formats. The tones and colours selected reflect the high-quality ingredients sourced from around the world and perfected cooking techniques of ‘Daria’s Best’.

Alan Gilbody at Slice Design Limited helped to explain some of the design features on pack.

“Most UK consumers are completely unaware of Sirniki, so it was important to communicate what they were made from and what made them so delicious! We were asked to communicate that they were a healthy, substantial, snack you can eat any time of day. So, we utilised a top down shot to highlight sharing the delicious treat with friends and family round the table and showcased the traditional, hand made feel.”

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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