Personalization

Feb 16, 2021

New marketplace for digitally printed tubes

The new online shop was developed to meet the demands of beauty start-ups, fast-tracked projects of larger companies, and the needs of contract manufacturers or small-quantity pharmacy orders.
By:
Elisabeth Skoda

Hoffmann Neopac has launched a direct purchase microsite for DigitAll360°, its recently introduced digital tube decoration service. The new marketplace, accessible via shop.neopac.com, is set up to walk tube customers through an intuitive process that includes downloadable design guides and templates, an initial portfolio of stock tubes from 50-200 ml in volume, simple artwork uploads 3D renderings and a comprehensive pre-purchase artwork check.

DigitAll360° Online shop was developed to meet the demands of beauty start-ups, fast-tracked projects of larger companies, and the needs of contract manufacturers or small-quantity pharmacy orders. The service prints photorealistic graphics and text on the entire surface of cylindrical containers. Available for a wide variety of substrates and unlimited colour palettes, the company says that DigitAll360° features  all-around decoration with no slit or overlap. It can print highly opaque whites and glosses. On-cap decoration capabilities will be added to the Digital360° marketplace in the near future.  

DigitAll360° can employ up to seven simultaneous colours with white and glossy lacquer at up to 600 DPI resolution.  Digital printing also makes variating decorations or text more economical.

From initial decoration to product manufacturing to consumer recycling, DigitAll360° also claims to offer major sustainability enhancements and reduced environmental footprint throughout product lifecycles. Offering a mono-material PE tube portfolio, digital printing also helps lower resource waste and consumption as well as energy and chemicals usage.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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