STIRRD was launched in 2019 to provide an online handmade fudge service that can be bought as a monthly subscription or a one-off treat.
The brief was to produce a suitable e-commerce pack, containing six individual boxes of confectionery. The box needed to be able to withstand the rigours of the postal system and protect the contents, while providing the consumer with a memorable moment on receipt. The e-commerce pack was constructed in E flute corrugated board with a Clay Coat outer liner and printed 2-colour flexo inside and out.
Durham Box’s Paul Barker says: “As packaging has become an extension of a brand for online retailers, it was important to create a great impression with this pack. Fundamentally, people like sharing great experiences they’ve had, particularly if the packaging has played its part. It’s clear from the comments made in the reviews of the ‘STIRRD Sharer’ online that this has been achieved.”
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!