E-Commerce

Jul 1, 2021

New e-commerce pack for gourmet fudge sets out to make an impact

Durham Box work with STIRRD to produce e-commerce packaging that keeps products safe from damage and provides consumers with "memorable moments".
By:
Elisabeth Skoda

UK-based Durham Box has recently worked with online confectionery brand STIRRD, to develop new e-commerce packaging for their gourmet fudge & sweet treats sharer box.

STIRRD was launched in 2019 to provide an online handmade fudge service that can be bought as a monthly subscription or a one-off treat.

The brief was to produce a suitable e-commerce pack, containing six individual boxes of confectionery. The box needed to be able to withstand the rigours of the postal system and protect the contents, while providing the consumer with a memorable moment on receipt. The e-commerce pack was constructed in E flute corrugated board with a Clay Coat outer liner and printed 2-colour flexo inside and out.

Durham Box’s Paul Barker says: “As packaging has become an extension of a brand for online retailers, it was important to create a great impression with this pack. Fundamentally, people like sharing great experiences they’ve had, particularly if the packaging has played its part. It’s clear from the comments made in the reviews of the ‘STIRRD Sharer’ online that this has been achieved.”

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
Comment Box is loading comments...

MPU