The vibrantly coloured cans of Coca‑Cola® Cherry, Coca‑Cola® Vanilla, Coca‑Cola® Cherry Vanilla and their zero-sugar counterparts feature a bold logo positioned to clearly distinguish between full-sugar (white script) and zero-sugar/calorie-free (black script) options. Full-colour cans will designate single flavors, and stacked colours will communicate dual flavours.
The brand debuted the first phase of this packaging change in 2021 for Coca‑Cola® Original Taste and Coca‑Cola® Zero Sugar.
“We wanted to modernize and simplify the look of our packaging to help consumers find the flavour they’re looking for on the shelf through a colourful but clean packaging design,” said Natalia Suarez, senior brand manager of Coke Choice Portfolio, Coca‑Cola’s North America Operating Unit.
Complementing the new pack design, Coca-Cola leveraged technology to spread the word about its latest innovations. Last year, the brand partnered with Walmart and DroneUp to deliver Coca‑Cola with Coffee via drones to fans in Coffee County, Ga., and will now debut its latest offerings through robotic, on-demand and contactless delivery solutions.
Starting Jan. 19, consumers can submit their address on flavours for a chance to sample the new flavour delivered to their doorsteps, while supplies last. People in the greater Chicago, Los Angeles and New York areas will receive product in less than an hour – some via robot deliveries, made up of a fleet of self-driving robotic vehicles stocked with Coca‑Cola’s latest launches. Each robot in the fleet will be individually wrapped to showcase the new packaging for Coca‑Cola Cherry and Coca‑Cola® Cherry Zero Sugar.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!