ChicP's logo is designed to be bright and inviting with the packaging dressed in an array of earthy and natural pinks, greens and oranges, inspired by "the colours from the English Garden."

Each product highlights the hero plant-based ingredient and its benefits, giving each one of them the importance they need, moving away from the more general hummus or bites reference it previously had.

The brand hopes the new look will take individuals on a journey into their back garden, reconnecting them to their roots and encouraging them to think differently about the way they eat.

Hannah McCollum, ChicP Founder and MD, says: “The new brand identity reflects the company’s commitment to reduce food waste whilst providing consumers with healthy and sustainable food, inspired by the quintessential flavours from the English garden.”

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