E-Commerce

Jul 27, 2021

New "bold" redesign for pre-made meal delivery service

Tastily, a fresh, pre-made meal subscription service, has undertaken a rebrand to stand out in the recipe box market.
By:
Elisabeth Skoda

Tastily produces and delivers meals created by Michelin-trained chefs that the company says are free from artificial ingredients, preservatives or refined sugar and never frozen. In order to make sure that the food stays fresh for seven days, the brand uses cutting-edge packaging technology.

The rebrand artwork was inspired by the "freshness and depth of flavour" of the meals and marks the business’ first anniversary, delivering a more grown-up version of the brand and encompassing all elements of the Tastily identity, from its distinct packaging to its website, logo and brand personality.

The packaging has been redesigned, with bespoke artwork for each of Tastily’s four types of dishes: Red Meat, White Meat, Fish and Plant-Based. These communicate the "naturally bold and rich" flavours of the dishes and set out to provide the brand’s deliveries with a distinct and beautiful aesthetic within the market. New colourways have been created to emphasise the freshness of the food inside.

Tastily Founder Will McDowell says: “Tastily is on a mission to lead the pre-made meal delivery sector and provide an exciting alternative to recipe boxes for consumers. Our bold new rebrand will enable us to meet this objective and support our goal to grow the business, by increasing sales and investment.

“These developments will engage our existing subscriber base and bring in new customers. Our rebrand will communicate how Tastily provides a new option for dinner and lunch that is healthier than a takeaway, less faff than a recipe box and much tastier than a ready meal.  There are so many people that have been struggling with the time to cook their own delicious, healthy and fresh meals everyday, particularly during lockdown. It could be because they are working hard, training hard, looking after their kids - or all three! Tastily gives them a great option to eat real healthy food that’s just as delicious and ready in three minutes”

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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