Oct 11, 2021

New barrier paper allows high quality visuals

UPM Specialty Papers recently launched UPM Ascendo™ Pro – a multifunctional, fibre-based packaging solution.
Elisabeth Skoda

UPM Asendo™ Pro is a two sided coated barrier paper made from renewable materials. UPM Asendo Pro is a two-side coated paper that provides multiple advantages as an easily recyclable monomaterial. UPM Asendo Pro’s print side provides a basis for high-quality visuals, and, according to UPM, also offers grease and moisture resistance with its mineral oil barrier properties keeping products safe.

"UPM Asendo Pro is a cost-effective, durable and safe-to-use recyclable barrier paper that supports even demanding packaging requirements, helps companies reach their sustainability goals and matches regulatory demands,” says Tommi Heinonen, Head of Sales EMEA, UPM Specialty Papers.

"UPM Asendo Pro is suitable for dry, greasy and frozen foods as well as wrappings where excellent print properties are vital. End-use purposes vary from non-food wrapping to food end-uses and can be easily further converted for additional barrier properties and sealability to open up even more demanding end-uses."

UPM Asendo Pro is the result of a market and end-use-driven holistic process. UPM has collaborated with several stakeholders to test the performance and different qualities of the product. Over the development period of the innovative barrier paper, UPM worked closely with converters, packaging line manufacturers and brand owners to test the product’s features and to receive input and feedback. The collaborative development process also included optimization of the product’s print performance.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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