Materials

Jun 15, 2021

New amber bottle for shelf appeal

Beatson Clark presents new amber bottle with a design based on pharmaceutical bottles.
By:
Elisabeth Skoda

Beatson Clark has launched a new 330ml amber drinks bottle for general sale which sets out to make consumers look twice due to its unusual shape.

The new design is based on an Alpha Sirop bottle, which means you’d normally expect to see it used for medicines; but pharmaceutical designs like this have become popular in recent years with drinks brands that want to convey a retro, vintage feel.

The versatile amber bottle is suitable for both beers and soft drinks as Beatson Clark can change the neck finish from MCA to a standard crown neck finish. Unlike the original pharmaceutical design, it is tested to 3.0 bar which makes it suitable for carbonated or fermented drinks.

“This bottle will be unique in the UK and we think it will prove very popular with breweries and drinks manufacturers,” said Charlotte Taylor, Marketing Manager at Beatson Clark.

“It’s a completely new design and can be supplied as a standard bottle from our general sale range. Or for a small initial outlay customers could add their own embossing to the bottle with a minimum order of just 150,000 units in either neck finish.”

Beatson Clark currently has good capacity in amber glass, which as well as being visually appealing also has the added benefit of protecting the contents of the bottle from harmful ultraviolet light. In addition, amber bottles contain over 60% recycled glass.

“Many people are surprised to discover that all other mainstream beverage containers are lined with plastic which is in constant contact with your drink. However, glass can be used without a liner as it is inert, making it safe to be in contact with the contents," concludes Charlotte.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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