Design

Jul 19, 2021

New Absolut Vodka limited-edition bottle celebrates inclusivity and diversity

Absolut Vodka and Tomorrowland have created a bottle that sets out to bring the spirit of the dancefloor into consumers' homes.
By:
Elisabeth Skoda

The Absolut x Tomorrowland limited edition bottle for 2021 has been designed to bring the shared values of inclusivity and diversity to life. The festival-themed bottle is part of the co-created campaign, United We Dance, which celebrates the spirit of the dancefloor – a space where people can come together to express themselves, create and have the time of their lives.

The United We Dance campaign is rooted in community and unifying over the common passion of music, where spaces are inclusive and diverse, and all are welcome. The limited-edition bottle has been designed with vibrancy at its heart. The Tomorrowland logo takes center stage – the butterfly symbolizes freedom and the beauty of nature; the crown represents equality, and the eye reminds us to see the beauty in life.

The bottle will be available in Belgium, the Netherlands, Germany, Switzerland, Austria, Malta and Serbia.

Tad Greenough, Global CCO at Absolut Vodka, says: "Absolut Vodka and Tomorrowland share the belief that what unites us is stronger than what divides us. We both know that together we can create a better tomorrow. Human connection is more important now than ever, and this partnership looks towards a time in the future when we can be together on the dancefloor in real life".

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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