The new Finnish luxury fragrance brand Nakuna Helsinki aims to conquer the international market with its Finland-inspired, premium quality perfumes. The company worked closely with Metsä Board, a European producer of fresh fibre paperboards and part of Metsä Group, to create perfume packaging that reflects its brand concept and brand values.

Nakuna Helsinki was founded in 2019 by Anu Igoni and Jaakko Veijola, creative directors in design and marketing. The new perfume series is the result of a unique collaboration with Givaudan, a flavour and fragrances company. Five unique scents have been created to reflect unique northern Finnish experiences, such as a chilling dip in the open water, mid-summer magic or the thrill of rally driving.

It was important for the entrepreneurs that the story and values of the brand were also expressed in the packaging. According to Veijola, Finland is a pioneer in sustainability and the packaging design team at Metsä Board was ideally positioned to be a key partner. “Fragrance is a luxury product, with long-lasting and carefully thought-out ingredients. We wanted to extend the same sustainable thinking to our packaging, so we chose our paperboard and packaging solutions accordingly,” said Veijola.

The packaging is non-plastic and glueless, as well as fully recyclable. It delivers a memorable opening experience with thoughtful and detailed packaging components with each piece of packaging contributing to the journey to the product itself. The paperboard chosen for the packaging is lightweight and durable, and its surface brings a luxurious naturalness to the packaging while allowing for demanding printing solutions as well as special effects such as gold foil.

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