Apr 7, 2022

L’Oréal and Texen develop range of caps made from 100% recycled PP

For Biotherm’s new skincare collection, L’Oréal chose Texen's new cap which the company says can be easily decorated and offers an aesthetic finish.
Elisabeth Skoda

In line with its mission to “transform virtuous materials into positive experiences,” Texen has replaced conventional materials while providing decoration solutions and securing the supply chain.

In line with strict specifications, notably on the sourcing of raw materials, the optimization of the industrial process and conformity with norms and regulations, Texen has put all of its industrial experience and know-how into the transformation of sustainable materials and their decoration to help develop this strategic project.

This cap can be adapted for different shapes of jar and for men’s and women’s skin care formulas like Cera Repair and Blue Therapy.

The visual aspect of the development was particularly important: the pieces are hot-stamped across their whole surface without any overlap, a challenge when using this type of material. The same is true for the brand’s logo, created in reserve, voluntarily leaving the raw material visible in the center. To reduce the environmental footprint, the adherence of the hot stamping on the rPP allowed Texen to avoid the application of protective varnish.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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