Oct 11, 2021

Labels on cans allow flexibility for gin launch

The Label Makers has recently produced a series of can labels for the launch of Slingsby Gin’s ultra-premium RTD range.
Elisabeth Skoda

The ongoing popularity of the ready-to-drink (RTD) category has created expansion opportunities resulting in the release of the Slingsby Spritz and Slingsby Solo gin & tonic offerings. The new products feature what is described as the Harrogate brand’s most popular signature flavours, packaged in lightweight cans.

For decoration, labels were used rather than a printed can, thereby allowing them the flexibility to launch each product and achieve a high level of individuality and uniqueness. Having recently entered the RTD canned category, Slingsby opted for this route as a cost-effective launch platform before committing to the MOQs required for a printed can.

“We’ve seen a huge amount of innovation in labels over the years, and this route allows us to select high quality stock and add embellishments to align with the premium nature of Slingsby,” said Amy Mcleod, Spirit of Harrogate’s marketing manager.

In producing the labels, Slingsby used Skipton-based ‘the fabl’ to craft the designs and The Label Makers provided the print and finishing know-how to create the end product. Having applied multiple finishes, including a tactile embellishment, The Label Makers achieved specific brand pantones and created bespoke metallic colours, thereby ensuring that the outcome was fully in keeping with Slingsby’s family of products.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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