Design

Jul 28, 2021

Kleenex® partners with Mind to launch new range of Collection Cubes

Kleenex's new Take a Moment Collection features a range of colours and designs, poetry and visual cues.
By:
Elisabeth Skoda

Over lockdown, mental health services have been in more demand than ever. Last year alone, UK mental health charity Mind’s mental health information was accessed over 20 million times, the highest number on record. In order to highlight that emotional wellbeing is just as important as physical health, Kleenex has formed a partnership with Mind to encourage people to take a moment to check in on their mental wellbeing, which is all the more important in the wake of the pandemic and as lockdown lifts.

Each box in the new Kleenex Take A Moment collection is designed to act as a colourful, physical reminder to people to pause and check in with their mental wellbeing, or a loved one’s. Four different eye-catching designs have been released, in gradients of orange, blue, purple and green – so that whether heading out or coming home, there is a constant reminder to take that moment. The boxes also feature a corresponding poem; a list of words that aims to inspire people to acknowledge how they’re feeling.

For every box or pocket pack sold from the Take A Moment collection, Kleenex is donating to Mind, with a minimum of £100,000 and funding up to 25,000 calls to support the charity’s Infoline - helping more people get the support they need. By buying a Take A Moment Collection Cube, Brits can help themselves and others to take more mental health moments. The more packs purchased*, the more Kleenex will donate to Mind as part of its ongoing partnership.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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