Design

Dec 23, 2019

Investing in the 'experience' element

Luxury packaging firm Delta Global has helped global fashion retailers Net-a-Porter create a brand of luxury Christmas crackers to reward its most loyal customers.
By:
Elisabeth Skoda

Luxury packaging firm Delta Global has helped global fashion retailers Net-a-Porter create a brand of luxury Christmas crackers to reward its most loyal customers. The company says that the packaging underlines their dedication to provide packaging that enhances the unboxing experience.

The limited-edition crackers will be gifted to Net-a-Porter’s highest spending customers from the last year as a way of thanking them for using the brand in 2019.

Each cracker will include a bangle or bracelet courtesy of jewellers Suzanne Kalan. These gifts will also include a reusable magnetic box with the aim of reinforcing the brand’s dedication to sustainability.

“We were excited to work on this project with Net-a-Porter. Knowing full well that packaging acts as a powerful communication tool for a brands core messages, we ensured that what we produced reflected quality, individuality and recyclability.

“Brands are needing evermore to invest in the ‘experience’ element of the purchasing process, by offering something ‘exclusive’ to their highest spenders, they will increase the retention of their most valued customers and continue to make the experience of shopping with them unforgettable.”    

Net-a-Porter spoke about the collaboration with Delta Global stating that the luxury cracker campaign was all put together with the aim of given their high spenders a special Christmas treat.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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