Jul 1, 2022

Inspired by nature - Iguana energy drink

In the latest of our series of spotlighting packaging design from Ukraine, we take a closer look at Linnikov Agency's Iguana energy drink design, which won a Silver Award at the A' Design Award & Competition.
Elisabeth Skoda

The very name of the product Iguana and the use of natural ingredients within the drink inspired the use of natural images and the developing a can that looks like the skin of an iguana.  The skin colour changes depending on the taste. The "original" flavour comes with green skin, the "tropical" flavour features an orange/gold pack, and "red berries - red leather" shows scratches on the leather, showing the power of nature.

The designs are printed on the aluminium and then crafted onto the can.

Asked about how long it took to create the pack, art director Dmytro Lynnyk said:

"It too one week to develop a design concept, and two weeks to draw details and build a layout. It took a long time to find the right size for the scales, in particular."

Get in touch with Linnikov Agency.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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